Responsive Ecommerce Site & Digital Marketing Strategy
Southern Stronghold are a successful architectural ironmongery and security hardware company based in the UK. Prior to this project, the company already had an existing website, factory, and several physical stores, but no online platform for ecommerce.
They requested help from Zeta to build a new brand and online presence to sell door furniture, locks, door closers, hinges, safes and other security/ironmongery products.
As this was going to be a completely new brand, domain, ecommerce website and inventory system, everything needed to be created from scratch. Therefore, our first task was to carry out industry research and competitor analyses, along with an assessment of the company objectives and target audience. With this evaluation in mind, we then created the logo and website design.
When designing and building the Magento ecommerce website, our focus was to create an excellent user experience, with clearly set out information, easy navigation, strong filtering options, and large product imagery. It was also important for the site to be fully responsive, offering a smooth experience for desktop, tablet, and mobile users.
On top of all of this, we built and integrated a complete inventory system into Magento, which communicates directly with suppliers. The system includes features such as inventory management, stock level reporting, purchase order process and drop shipping. To ensure streamlined business dealings, we also implemented the option for trade accounts, offering customers credit limits, monthly statements, and the ability to pay invoices online through the site. Other features include loyalty points and eBay integration.
45%increase in checkout conversion
120%rise in organic traffic
40%increase in adwords conversion rates
Zeta has now been working on Stronghold Direct's digital marketing for 2 years. This includes SEO, Google Shopping, Search PPC and retargeting, as well as content marketing through resource pages and guest posting. Organic & paid traffic sources have been greatly increased year on year which most importantly has effected revenue which has increased by 46% year on year.
We continue to work with Stronghold Direct on ways of improving their current campaigns and also bringing in new strategies to convert more customers and gain more exposure online.