Engaging content and design for international cosmeceutical

Responsive website & strategy

A little overview

Glow Spa is an international cosmeceutical salon based in Hong Kong. People travel from all over the world to receive their luxurious treatments. Glow Spa wanted to create a website that would act as a platform to share their expert knowledge of the health and beauty industry and promote the spa in Hong Kong and beyond. As with many businesses, the existing website was very dated and non-responsive. The typical Glow Spa customer would be, more than the average, using a mobile to access the web, so for the site to not be mobile friendly was a huge issue. Glow Spa online in no way did the business justice, things had to change.



CMS Wordpress

Content Strategy

What we did

We held numerous Skype conferences and met with the founder, Ceri Silk, during her business trip to the UK where we were able to discuss in person her vision and objectives for the brand and website. After thorough research into the sector in and around Hong Kong we began the design and build of the new responsive website with language options and an easy-to-use CMS system. The new site was optimised and supported after launch with an SEO strategy.

The success

Since the launch, traffic grew at a steady pace and after reviewing the analytics data for the first three months, the site has received an increase in visitors of over 120%. Now visitors stay on the site and are more likely to return. Enquiries to Glow Spa increased by 192%.