Display advertising can sometimes be labelled as the bad guy of advertising, but if it is done well, display advertising can be very beneficial and profitable to your business. It is all about targeting your adverts to the right people at the right time in the right places. Zeta has a track record of developing incredibly successful display ad campaigns for a number of, now very happy, businesses.
The aims usually are to increase enquiries and reduce the cost per sale, that will work.
The target audience might not always be exactly as you envisage, and where are they?
Work on the message, create an ad that will attract, place it where it will be seen.
QA is vital, the copy, the design and the simple Call To Action, test and test again.
We continue to care for your ads and make the necessary changes to keep things fresh.
One Step Ahead
We are constantly looking forward to see how your campaign can progress further.
Mindjet Display Advertising
Take a look at our Display Advertising Success Story
Mindjet is a globally renowned collaboration software company with products used by names such as NASA, HSBC and Nokia. Over the years we have created a number of display advertising campaigns for their company which have been very successful.
Mindjet came to us with the objective to get free trial sign-ups for the software. The strategy was to target directors and sales managers as they would be the ones who would be up for trialling the product and would then ask the company to buy it.
Our Display Advertising Approach
In our clients' words
The ‘Mindjet Gets you Home on Time’ campaign has exceeded Mindjet’s expectations in terms of the cost per lead and volume of leads delivered. The campaign concept and creative delivered by Zeta was unique and quirky and really encapsulated Mindjet’s fun brand and ethos.
Nicola Frazer-Reid, Senior Marketing Manager EMEA & APAC at Mindjet