One way to set yourself apart from the competition is to establish your business as a voice of authority online. By providing content, such as informative and interesting articles and regular blog posts about topics relevant to your sector and brand you will reach a much wider audience.
We invest time in clarifying and getting to know your company objectives.
We help you work out who you should be targeting, to help the right people find you.
The Zeta team will establish which content marketing method is right for your business.
The key to a successful content marketing campaign is organisation and regularity.
Your content marketing should be at the forefront of innovation and react to events.
Great content is nothing without great promotion. If no one sees it, is it even there?
Responsive Website & Online Marketing
Take a look at our Content Marketing Success Story
For the content marketing strategy, we created a number of resources including an interactive timeline of the packaging industry, a glossary of terms, a resource page and how to/advice guides.
We created quality in-depth articles that promote the company indirectly by having them published on well respected external sites. The campaign has seen total traffic increase of 111.83%,
Our Content Marketing Approach
In our clients' words
The ‘Mindjet Gets you Home on Time’ campaign has exceeded Mindjet’s expectations in terms of the cost per lead and volume of leads delivered. The campaign concept and creative delivered by Zeta was unique and quirky and really encapsulated Mindjet’s fun brand and ethos.
Nicola Frazer-Reid, Senior Marketing Manager EMEA & APAC at Mindjet