Zeta Visits the Rogers Estate Coffees Roasting Plant in Wales

ecoffeeEarlier this week on Tuesday 9th February,  Me (Aimee), Brad and Will spent the day at the Rogers Estate Coffees UK Roasting Plant in Wales.

The purpose of our trip was to see exactly how green coffee beans are roasted, quality tested and packaged. It was also a great opportunity for us to meet the PR team who will be working on the launch of one of Rogers new exciting products. Watch this space for more news!

It was a particularly interesting day for me (apart from having to get up at 5.30 in the morning) as it was my first visit to the plant. Having worked on the Rogers Estate Coffees account for almost 2 months now it was great to finally meet some of the UK team and experience the coffee roasting process – that I have spent hours writing about. And not to mention the incredible coffee aromas throughout the factory that certainly kept me awake!

I was extremely surprised that the roasting process is managed by just a small team of very capable and hands on people. Although they use machinery, there is also a lot of attention to detail required from the workers to roast the coffee beans. For example each batch of coffee is roasted for between 17-20 minutes, and under different temperatures  according to the required strengths and flavours. Graham, the master roaster, keeps a watchful eye on the temperature control gague to ensure the perfect roast.

The best part of the roasting process was learning about ‘cupping’ – when Graham taste tests each and every batch of coffee for colour and taste, and we also got the chance to test one of the freshly made batches.


Sam Allen

A strategic thinker who ensures that Zeta and all of our clients keep striving forward. A marketing expert addicted to all things digital.