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	<title>Zeta Agency &#187; Zeta News</title>
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	<link>http://www.zeta.net</link>
	<description>Zeta Digital Press and Media Centre</description>
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		<title>PHP Web Developer Required by Leading Digital Agency</title>
		<link>http://www.zeta.net/zeta-news/php-web-developer-required-by-leading-digital-agency.html</link>
		<comments>http://www.zeta.net/zeta-news/php-web-developer-required-by-leading-digital-agency.html#comments</comments>
		<pubDate>Fri, 13 Jan 2012 12:37:46 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Zeta News]]></category>

		<guid isPermaLink="false">http://www.zeta.net/?p=3757</guid>
		<description><![CDATA[Zeta is based in Poole, with offices in London and Shanghai. We have a broad client base and also work on our own development ideas. Some exciting new projects are coming up in 2012,  so we are looking for a new PHP developer to join the team in our Poole office. This is a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-3759" title="php-dev-blog-img" src="http://www.zeta.net/wp-content/uploads/2012/01/php-dev-blog-img.jpg" alt="php dev blog img PHP Web Developer Required by Leading Digital Agency" width="340" height="280" />Zeta is based in Poole, with offices in London and Shanghai. We have a broad client base and also work on our own development ideas. Some exciting new projects are coming up in 2012,  so we are looking for a new PHP developer to join the team in our Poole office. This is a brand new role which would give you a unique opportunity to develop skills, working directly with our lead developer, Sarah.</p>
<h2>As an extremely ambitious individual, you’ll need to have:</h2>
<ul>
<li>1-2 years experience coding dynamic websites using:</li>
<li>Linux (preferably but Windows is OK)</li>
<li>Apache</li>
<li>MySQL</li>
<li>PHP</li>
<li>HTML</li>
<li>CSS</li>
<li>Some experience integrating with JS libraries such as Query</li>
<li>An understanding of the difference between procedural and OO methodologies</li>
<li>The ability to break complex problems down into simple steps</li>
</ul>
<h2>It would be nice if you knew:</h2>
<ul>
<li>Linux command line</li>
<li>Subversion</li>
<li>Wordpress</li>
<li>Magento</li>
<li>Phonegap</li>
</ul>
<p>We’ve got people from all walks of life at Zeta, making our offices an energetic and exciting place to work. Despite our 12 years in the industry we have a strong start up culture. We expect people to be driven, self motivated and most importantly have passion for their work; but we also have a very flexible working environment and excellent benefits. We’re open minded when it comes to qualifications &#8211; if you are genuinely brilliant at what you do, we don’t mind if you don’t have a degree background.</p>
<p>Our environment is open plan and full of creative energy &#8211; innovation is encouraged here. You’ll be working directly alongside our lead developer; directors of the company; and the talented teams in our marketing and creative departments.  We all pitch in to get the job done and fully expect to support each other.</p>
<p>We’re offering a starting salary of 18-21K depending upon experience, and that will rise as you progress. You’ll also get entry into the company pension scheme and free breakfast &#8211; our espresso machine makes the best coffee this side of Costa Rica!</p>
<p>Our working hours are designed to give staff an excellent work-life balance &#8211; we work from 8:30 to 5:30 Monday to Thursday and finish at 1pm on Fridays.</p>
<p>Now we’ve told you a bit about us &#8211; so we want to hear all about you! Please send your CV and covering letter to careers@zeta.net or, if discretion is required, Brad Fry directly at brad@directors.zeta.net.</p>
]]></content:encoded>
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		<item>
		<title>The Legendary Norman Lomax, Selling Chariots &amp; Google</title>
		<link>http://www.zeta.net/zeta-news/the-legendary-norman-lomax-selling-chariots-google.html</link>
		<comments>http://www.zeta.net/zeta-news/the-legendary-norman-lomax-selling-chariots-google.html#comments</comments>
		<pubDate>Mon, 26 Sep 2011 12:22:47 +0000</pubDate>
		<dc:creator>Roger Allen</dc:creator>
				<category><![CDATA[Zeta News]]></category>

		<guid isPermaLink="false">http://www.zeta.net/?p=3489</guid>
		<description><![CDATA[Google only shows one or two videos in any search result.  That means the innovative business that is using high quality video within their online presence can score well above the competition and claim a higher percentage of traffic.  That’s critical.  So is getting the message across in a succinct and instantly [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.zeta.net/wp-content/uploads/2011/09/norman_lomax_photo2.jpg" alt="norman lomax photo2 The Legendary Norman Lomax, Selling Chariots & Google" width="300" height="320" class="alignright size-full wp-image-3501" title="The Legendary Norman Lomax, Selling Chariots & Google" />Google only shows one or two videos in any search result.  That means the innovative business that is using high quality video within their online presence can score well above the competition and claim a higher percentage of traffic.  That’s critical.  So is getting the message across in a succinct and instantly understandable format.  </p>
<p>Video thumb prints, displaying the company brand, in the first three organic results on page 1 is a great start. Then, punching your message in through a clever video straight away afterwards will mean game set and match on the enquiry before the opposition has rewritten its endlessly boring pages of text.  The phone call has been made, the email sent or the goods purchased all because the client loves to play a video.  Video on page 1 gets to the nub of the issue quickly.  The faster it’s possible to do stuff the more impatient we become.  It’s instant gratification time online.<span id="more-3489"></span></p>
<p>The web is getting mighty crowded.  Whatever your business there will be plenty out there doing something very similar. But nothing is any different from how it ever was.  Selling chariots in Ancient Rome was no different.  “Maximus’ chariots are quicker and stronger with more colour options” but their showroom is at the back end of the Appian Way and nobody goes there, so nobody knows who they are or how good their products are.  </p>
<p>Appian Way, Google Search Engine or shop in a back street, the age old marketing dilemma…. so bring the shop onto the main street, move the chariot showroom to the forum and now you can  create a great video to get into the number 1 , 2 or 3rd slot on Page One.  </p>
<p>All of which brings us to the legendary Norman Lomax.. A staff photographer with The Independent and later The Observer, he has worked for most of Europe’s top magazines including Vogue and won many awards, including Sports Photographer of the Year and a World Press Prize.  Now he has joined forces with Zeta to originate and film great videos, some for business, some for the arts, some for fun and let’s not forget all the events surrounding the Sailing Olympics. </p>
<p>So please be aware Norman Lomax’s legendary creative vision is fired up and ready to inspire the Zeta team, 99moves and our many and varied clients.</p>
]]></content:encoded>
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		<item>
		<title>Zeta is on the hunt for an Experienced Copywriter to be its next creative digital superstar.</title>
		<link>http://www.zeta.net/zeta-news/experienced-copywriter-superstar.html</link>
		<comments>http://www.zeta.net/zeta-news/experienced-copywriter-superstar.html#comments</comments>
		<pubDate>Wed, 31 Aug 2011 07:41:34 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Zeta News]]></category>

		<guid isPermaLink="false">http://www.zeta.net/?p=3473</guid>
		<description><![CDATA[Are you a self-confessed language geek? Do you dream up winning strap lines in your sleep? Zeta is one of the brightest digital agencies on the south coast, and we’re scouting for hot new copywriting talent to strengthen our creative department.
If you…

Consistently produce inventive, original material
Have experience in creating marketing and advertising copy
Are a stickler [...]]]></description>
			<content:encoded><![CDATA[<p>Are you a self-confessed language geek? Do you dream up winning strap lines in your sleep? Zeta is one of the brightest digital agencies on the south coast, and we’re scouting for hot new copywriting talent to strengthen our creative department.</p>
<h3>If you…</h3>
<ul>
<li>Consistently produce inventive, original material</li>
<li>Have experience in creating marketing and advertising copy</li>
<li>Are a stickler for good grammar</li>
<li>Think strategically but enjoy getting your hands dirty on the tactical stuff</li>
<li>Take no prisoners when proofreading</li>
<li>Tailor your writing according to audience</li>
<li>Are succinct</li>
<li>Get a kick from learning new skills</li>
<li>Are passionate about every single project you undertake</li>
</ul>
<h3>…you could be who we are looking for</h3>
<p><span id="more-3473"></span></p>
<h3>We’d also love it if you&#8230;</h3>
<ul>
<li>Have a relevant degree</li>
<li>Understand the role of social media in marketing strategy</li>
<li>Don’t hide when asked to edit directly in CMS</li>
<li>Have relevant career experience to bring to the table of a digital agency</li>
</ul>
<h3>A day in your life at Zeta will involve:</h3>
<ul>
<li>Working with the creative director and designers</li>
<li>Meeting with clients</li>
<li>Creating iPhone &amp; iPad app copy</li>
<li>Providing an injection of creative copy to existing projects</li>
<li>Producing video ad scripts</li>
<li>Creating storyboards</li>
<li>Working on launch strategies</li>
<li>Writing website copy</li>
<li>Working on email campaigns</li>
<li>Writing blog posts</li>
<li>Writing and following up on press releases</li>
<li>Building media contacts and working with stakeholders</li>
</ul>
<p>If we’ve just described you, chances are there’s a desk in our creative department with your name on it. We have a dead friendly team that is fanatical about everything digital, and will make you feel right at home.</p>
<p>Our head office is based in Poole, Dorset: just 10 minutes from Bournemouth and two hours<br />
from London. This is where you will spend most of your time working. You may also have the opportunity to work in our London office from time-to-time.</p>
<p>In return we’re offering a salary negotiable on experience plus bonus and benefits after your probation period.</p>
<h3>Some other benefits</h3>
<p>Friends and colleagues might say you ate a thesaurus before work, but we wouldn’t want that to happen – at Zeta you’ll start the day with a free breakfast. And did we mention our coffee machine has the best espresso this side of Costa Rica?</p>
<p>If you’re extremely ambitious with bags of ideas to bring to the team, then we’d love to hear from you. Don’t forget to include examples of your work and salary expectations in your covering letter.</p>
<p>You’ve read who we’re looking for &#8211; tell us why we need you: <a href="mailto:careers@zeta.net">careers@zeta.net</a></p>
]]></content:encoded>
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		<item>
		<title>Zeta would like an iOS developer with a side of ASP.net</title>
		<link>http://www.zeta.net/zeta-news/mid-weight-ios-developer-job.html</link>
		<comments>http://www.zeta.net/zeta-news/mid-weight-ios-developer-job.html#comments</comments>
		<pubDate>Wed, 13 Apr 2011 09:38:21 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Zeta News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[job]]></category>

		<guid isPermaLink="false">http://www.zeta.net/?p=3307</guid>
		<description><![CDATA[Zeta is expanding its mobile application development team to include a mid-weight iOS developer. You’ll need to be fluent in Objective C, familiar with the app development and approval process and be able to show us some apps you have worked on from start to finish.
When you need a rest from mobile application development,  [...]]]></description>
			<content:encoded><![CDATA[<p>Zeta is expanding its mobile application development team to include a mid-weight iOS developer. You’ll need to be fluent in Objective C, familiar with the app development and approval process and be able to show us some apps you have worked on from start to finish.</p>
<p>When you need a rest from mobile application development,  you’ll be helping out with back- to front-end integrations on ASP.net websites and working closely with our dedicated front-end developers to skin ASP.net applications built to wire frames.<span id="more-3307"></span></p>
<h3>We are looking for someone who:</h3>
<ul>
<li>Has end-to-end experience in iOS development</li>
<li>Can handle some ASP.net and talk to .net developers in their own language</li>
<li>Can write compilable source in C#4.0 using ASP.Net MVC 3 (Razor) and Visual Studio 2010 SP1</li>
<li>Can unit test like a pro</li>
<li>Knows how to look after an IIS server</li>
<li>Has worked in an agency environment</li>
<li>Is comfortable dealing directly with clients</li>
</ul>
<h3>It would be great if you:</h3>
<ul>
<li>Have experience developing for Android</li>
<li>Have good HTML &amp; CSS skills</li>
<li>Know some JQuery or Microsoft MVC</li>
<li>Know your way around subversion</li>
</ul>
<p>If this is you – and you’re up for getting your hands dirty with one of the best agencies since sliced bread – then drop us a line.</p>
<p>Our head office is based in Poole, Dorset: just 10 minutes from Bournemouth and two hours from London. This is where you will spend most of your time working. Although you may have the opportunity to work in our London office from time-to-time.</p>
<p>We also have a dead friendly team that is fanatical about everything digital. They&#8217;re a lovely bunch and will make sure you feel right at home.</p>
<p>Did we mention money? We&#8217;re offering a salary negotiable on experience plus bonus and benefits after your probation period.</p>
<h3>Some other benefits</h3>
<ul>
<li>We work from 8:30 to 5:30 Monday to Thursday and finish at 1pm on Friday</li>
<li>You get free breakfast</li>
<li>Our espresso machine is the best</li>
</ul>
<p>We&#8217;d guess you’ll have some good experience in doing the things mentioned above. We’d also imagine you’re extremely ambitious and hungry for a role that grows quicker than you can say &#8220;Digital Superstar&#8221;. You may have a degree, but we&#8217;re not that bothered really. We just want to know you have a keen eye for detail and some digital/IT experience.</p>
<p>If you’re still reading, then we&#8217;d love to hear from you. Don’t forget to include examples of your work, your salary expectations and some reason we should choose to interview you in your covering letter.</p>
<p>Send an email to <a href="mailto:careers@zeta.net">careers@zeta.net</a>.</p>
]]></content:encoded>
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		<item>
		<title>Leading Digital Agencies Zeta  and 99moves Create a Short Film in Support of Young Filmmakers</title>
		<link>http://www.zeta.net/zeta-news/digital-agency-supports-filmmakers.html</link>
		<comments>http://www.zeta.net/zeta-news/digital-agency-supports-filmmakers.html#comments</comments>
		<pubDate>Fri, 01 Apr 2011 11:05:13 +0000</pubDate>
		<dc:creator>Rosie</dc:creator>
				<category><![CDATA[Zeta News]]></category>

		<guid isPermaLink="false">http://www.zeta.net/?p=3229</guid>
		<description><![CDATA[Leading digital agency Zeta, and their sister company, video SEO agency 99moves have teamed up with a collection of up and coming young filmmakers to create a short film. The short film, entitled ‘The Storm’, (Watch and share ‘The Storm’) is a fresh and insightful way for 99moves and the group to lend their voices [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.zeta.net/wp-content/uploads/2011/04/costa2.jpg" alt="costa2 Leading Digital Agencies Zeta  and 99moves Create a Short Film in Support of Young Filmmakers" title="costa" width="384" height="216" class="alignright size-full wp-image-3253" />Leading digital agency Zeta, and their sister company, video SEO agency 99moves have teamed up with a collection of up and coming young filmmakers to create a short film. The short film, entitled ‘The Storm’, (<a href="http://www.99moves.com/insight/99moves-support-young-british-filmmakers.html">Watch and share ‘The Storm’</a>) is a fresh and insightful way for 99moves and the group to lend their voices to the debate surrounding the abolishment of the UK Film Council. By commissioning the short film Zeta and 99moves hoped to offer home grown talent not only the chance to cut their teeth in film making but also the chance to showcase their opinion on the Arts Budget cuts in a fresh and innovative way.<span id="more-3229"></span></p>
<p>Zeta and 99moves are proud to be part of the UK’s ever growing creative community, even though it is a community that has been highly affected by the cuts made to the Arts Budget. Arguably the most controversial decision was that of abolishing the UK Film Council, the iconic funding body for independent film in the UK. Although Zeta and 99moves strongly believe abolishing the UK Film Council to be a counterproductive idea, ‘The Storm’ was created not to dwell on bad press but offer a positive spin on a negative event. The message within the film is for filmmakers not to give up, the abolishment of the UK Film Council is not a sign British cinema is disintegrating and with hard work and passion British talent will still prosper within the global film industry.</p>
<p>‘The Storm’ focuses on one man’s struggle against a lack of interest and a brewing storm to screen his own short film, we follow him as he traipses across the English countryside to the perfect screening spot and begins to build his own cinema screen. The storm is closing in around him yet he still battles on, unwilling to let his opportunity go.</p>
<p><img src="http://www.zeta.net/wp-content/uploads/2011/04/poster_storm.jpg" alt="poster storm Leading Digital Agencies Zeta  and 99moves Create a Short Film in Support of Young Filmmakers" title="poster_storm" width="379" height="535" class="alignright size-full wp-image-3305" />The film itself was put together by a crew of young filmmakers who are all facing a similar struggle ahead of them as they head into a career in the notoriously hard film industry.  Each member of the cast and crew gave up their spare time, expertise and equipment for free not only to gain experience putting together a short film but also contribute to something they felt a personal connection to. Equally, the main location within the film was donated by The Durleston Head Country Park, an organisation that had also been affected by the Arts Council funding cuts. Feeling a connection to the project they provided the highly sought after location for free.</p>
<p>Rosie Box, producer of ‘The Storm’ said ‘the film industry has always been a notoriously difficult to break into, which is why we were so excited about giving a handful of young filmmakers the opportunity to create a not just a short film, but a short film that said something about their own industry’. She added ‘I believe ‘The Storm’ showcases the hard working and dedicated filmmaking talent that the UK is so good at producing’.<br />
With ‘The Storm’ Zeta and 99moves hope to show that even though the UK Film Council has been disbanded, the plethora of talent produced by the UK will continue to offer valuable expertise and unrivalled talent within the global film industry.</p>
<p>Zeta and 99moves are dedicated to supporting new talent within the media industry, show your support by sharing ‘The Storm’ <a href="http://www.99moves.com/insight/99moves-support-young-british-filmmakers.html">http://www.99moves.com/insight/99moves-support-young-british-filmmakers.html</a>.</p>
]]></content:encoded>
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		<item>
		<title>Zeta Re-brand will Demonstrate Real Innovation and Business Drive</title>
		<link>http://www.zeta.net/zeta-news/zeta-re-brand.html</link>
		<comments>http://www.zeta.net/zeta-news/zeta-re-brand.html#comments</comments>
		<pubDate>Wed, 22 Dec 2010 15:38:20 +0000</pubDate>
		<dc:creator>Aimee</dc:creator>
				<category><![CDATA[Zeta News]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rebrand]]></category>
		<category><![CDATA[zeta]]></category>

		<guid isPermaLink="false">http://www.zeta.net/?p=2952</guid>
		<description><![CDATA[
Leading digital agency, Zeta, plans to start the New Year with a re-brand and fresh marketing strategy that will aim to show businesses all over the world that Zeta can contribute to real business success, growth and profit in 2011.
This year Zeta has already taken steps to extend its offering: an office in London, new [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-2965" title="zeta-brand" src="http://www.zeta.net/wp-content/uploads/2010/12/zeta-brand1.jpg" alt="zeta brand1 Zeta Re brand will Demonstrate Real Innovation and Business Drive" width="250" height="200" /></p>
<p>Leading digital agency, Zeta, plans to start the New Year with a re-brand and fresh marketing strategy that will aim to show businesses all over the world that Zeta can contribute to real business success, growth and profit in 2011.</p>
<p>This year Zeta has already taken steps to extend its offering: an office in London, new staff acquisitions and more recently a partnership with Marketing and PR Company, <a href="http://www.tandem-marketing.co.uk/">Tandem Marketing</a>.</p>
<p>As well as delivering successfully innovative campaigns for its clients, Zeta has been developing and enhancing its product to offer a diverse range of services to meet the current market demands.<span id="more-2952"></span></p>
<p>Celebrating 11 years of trading, Zeta has demonstrated real business success and growth in what can be described as a dynamic year for British businesses.</p>
<p>Zeta embraces current digital trends such as mobile, social and video and incorporates these into client campaigns. In addition, by keeping a breath of new platforms and strategies, Zeta has continued to exceed customer expectations.</p>
<p>This progressive agency will undergo a rebrand in 2011 to communicate its new presence within the market.</p>
<p>Roger Allen, Managing Director of Zeta adds,</p>
<p>“2010 has been pivotal for us. In one of our most successful years, Zeta has risen above the economic downturn and we continue to deliver exceptional projects to clients.Whilst creativity and innovation remain important, businesses today are looking for measurable success and profit. Brands work with Zeta because we demonstrate a true understanding of real business objectives and are able to back this up with proven techniques and case studies”.</p>
<p>This year saw Zeta celebrate the launch of a new brand, 99moves. 99moves was set up by the directors of Zeta after they identified a gap in the market for <a href="http://www.99moves.com">Video SEO.</a></p>
]]></content:encoded>
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		<item>
		<title>Zeta needs a front-end developer to build HTML templates and provide technical QA</title>
		<link>http://www.zeta.net/zeta-news/front-end-developer-vacancies.html</link>
		<comments>http://www.zeta.net/zeta-news/front-end-developer-vacancies.html#comments</comments>
		<pubDate>Fri, 19 Nov 2010 09:36:01 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Zeta News]]></category>

		<guid isPermaLink="false">http://www.zeta.net/?p=2785</guid>
		<description><![CDATA[Zeta is one of the hottest digital agencies on the south coast. We&#8217;re based in Poole: just minutes from the beach and a quick trot from the train station.
Our work demands and client list are growing and we need a front-end developer to code our standards-compliant HTML templates. This is a dual role with an [...]]]></description>
			<content:encoded><![CDATA[<p>Zeta is one of the hottest digital agencies on the south coast. We&#8217;re based in Poole: just minutes from the beach and a quick trot from the train station.</p>
<p>Our work demands and client list are growing and we need a front-end developer to code our standards-compliant HTML templates. This is a dual role with an element of technical QA &#8211; you need to have a good understanding of the web to help our project team deliver flawless products to our exacting standards.<span id="more-2785"></span></p>
<p><strong>We are looking for someone who:</strong></p>
<ul>
<li>Can      code standards compliant (X) HTML and CSS</li>
<li>Loves      jQuery (and Javascript in general)</li>
<li>Has      a real passion for the internet and digital technology</li>
<li>Likes      keeping up with the latest developments in web technology</li>
<li>Doesn’t      complain about IE6 too much (but has a healthy disdain for it all the      same)</li>
</ul>
<p><strong>It would be great if you:</strong></p>
<ul>
<li>Work      with CSS frameworks</li>
</ul>
<ul>
<li>Know      a bit of HTML 5 &amp; CSS 3</li>
<li>Are      familiar with Zen Cart &amp; Word Press</li>
<li>Have      experience in a digital agency environment</li>
<li>Can      hack some Flash when required</li>
</ul>
<p>If this is you – and you’re up for working with one of the best agencies since sliced bread – then drop us a line.</p>
<p>Our head office is based in Poole, Dorset:  just 10 minutes from Bournemouth and two hours from London.  This is where you will spend most of your time working. Although you may have the opportunity to work in our London office from time to time.</p>
<p>We also have a dead friendly team that is fanatical about everything digital. They&#8217;re a lovely bunch and will make sure you feel right at home. They&#8217;ll also make sure you get everything you want out of your sparkly new job.</p>
<p>The salary depends on experience but it includes a bonus and benefits &#8211; and you get free breakfast and as many cappuchinos as you can drink. Make sure you let us know your salary expectations so no-one is left disappointed.</p>
<p>We&#8217;d guess you’ll have some good experience in doing the things mentioned above. We’d also imagine you’re extremely ambitious and hungry for a role that grows quicker than you can say &#8220;Digital Superstar&#8221;. You may have a degree, but we&#8217;re not <em>that</em> bothered really. We just want to know you eat, sleep and breathe HTML.</p>
<p>If you’re still reading then we&#8217;d love to hear from you. Send us your CV, but make sure you mention anything you think we’d like to know about you in your covering email (especially the items on our nice-to-haves list) and don’t forget your salary expectations, some examples of your code and a link to your blog and twitter profile.</p>
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		<title>Zeta Launches 99moves, Number 1 in Video SEO</title>
		<link>http://www.zeta.net/zeta-news/99moves-video-seo.html</link>
		<comments>http://www.zeta.net/zeta-news/99moves-video-seo.html#comments</comments>
		<pubDate>Thu, 14 Oct 2010 10:45:14 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Zeta News]]></category>

		<guid isPermaLink="false">http://www.zeta.net/?p=2628</guid>
		<description><![CDATA[Zeta, now in its 11th year, is a market leader in innovative search marketing techniques as well as a provider of integrated marketing services. After successfully offering video SEO services to a selection of clients, the directors at Zeta identified a gap in the market for video SEO and so 99moves was established to become [...]]]></description>
			<content:encoded><![CDATA[<p>Zeta, now in its 11th year, is a market leader in innovative search marketing techniques as well as a provider of integrated marketing services. After successfully offering <a title="99moves Video SEO" href="http://www.99moves.com/">video SEO</a> services to a selection of clients, the directors at Zeta identified a gap in the market for video SEO and so 99moves was established to become number 1 in video SEO.</p>
<p>99moves’ goal is to allow agencies and brands that work with film, video and TV to reach into the Google audience and offer them a creative new way of looking at search.</p>
<p><object width="660" height="396"><param name="movie" value="http://www.youtube.com/v/Vbt-YlOYvoE?fs=1&amp;hl=en_GB&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Vbt-YlOYvoE?fs=1&amp;hl=en_GB&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="396"></embed></object></p>
<p>Search remains the leading advertising format in Europe with the strongest year-on-year growth rate of 26% (Source: IAB Europe, July 2009), making it the perfect time for 99moves to establish itself in the video SEO market. <span id="more-2628"></span></p>
<h3>So what is video SEO?</h3>
<p><a title="99moves video about Video SEO" href="http://www.youtube.com/watch?v=Vbt-YlOYvoE">Video SEO</a> is the strategic placement of any video in a search engine’s organic results, especially Google’s universal results. 99moves uses videos hosted on YouTube, a website or a Facebook page which is a truly unique opportunity for brands to connect effectively with their audiences.</p>
<p>Video SEO is in its infancy. Although you will see many videos appear in Google, the majority are not optimised or strategically placed. 99moves wants to change this way of thinking by offering creative ways of placing video content in front of the right Google audience. 99moves gives brands the opportunity to control where and how their video content is found on search engines.</p>
<p>As Google continues to generate the highest volume of traffic for online video (source: TubeMogul 2010) can brands afford to leave out video SEO from their campaigns?</p>
<p>You can <a title="99moves video SEO" href="http://twitter.com/in99moves">follow 99moves on Twitter for video SEO insight</a>.</p>
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		<title>Aimee Has Her Say</title>
		<link>http://www.zeta.net/zeta-news/aimee-has-her-say.html</link>
		<comments>http://www.zeta.net/zeta-news/aimee-has-her-say.html#comments</comments>
		<pubDate>Fri, 08 Oct 2010 12:37:41 +0000</pubDate>
		<dc:creator>Rosie</dc:creator>
				<category><![CDATA[Zeta News]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Breast Cancer Awareness]]></category>
		<category><![CDATA[Richard Curtis]]></category>

		<guid isPermaLink="false">http://www.zeta.net/?p=2494</guid>
		<description><![CDATA[
Over the past week, the editorial team here at Zeta has been conducting a little experiment: we decided to update our blog every day to see if it increased the traffic to our site. It seems that our experiment has paid off. Yesterday Aimee wrote a very interesting post about the latest Breast Cancer Awareness [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-2517" title="world_service5" src="http://www.zeta.net/wp-content/uploads/2010/10/world_service5.jpg" alt="world service5 Aimee Has Her Say" width="250" height="248" /></p>
<p>Over the past week, the editorial team here at Zeta has been conducting a little experiment: we decided to update our blog every day to see if it increased the traffic to our site. It seems that our experiment has paid off. Yesterday Aimee wrote a very interesting <a href="http://www.zeta.net/social-marketing/i-like-it-on-facebook-status-updates.html">post</a> about the latest Breast Cancer Awareness campaign on Facebook, only to then get a call from the <a href="http://www.bbc.co.uk/iplayer/episode/p00b2rhc/World_Have_Your_Say_WHYS_Time_to_change_the_narrative_on_Islam_and_the_West/" target="_blank">BBC World Service</a>. The leading radio station asked Aimee to take part in their regular, and very popular, segment &#8216;Have Your Say&#8217; to discuss the perils of publicity.</p>
<p>The saying suggests all publicity is good publicity, but is that true? With the innuendo-riddled Breast Cancer campaign and Richard Curtis’ controversial 10 / 10 video causing uproar, the nature of publicity is under the spotlight.</p>
<p>Aimee&#8217;s fresh opinion coupled with expert industry knowledge made her the perfect guest for the show. She reiterated her position on the Facebook campaign, explaining that it succeeded in getting people taking but could have done more to integrate with Breast Cancer Awareness’ ongoing campaigns. It’s fair to say she did us proud!</p>
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		<title>Tube Strike Causes Havoc In London</title>
		<link>http://www.zeta.net/zeta-news/tube-strike.html</link>
		<comments>http://www.zeta.net/zeta-news/tube-strike.html#comments</comments>
		<pubDate>Mon, 04 Oct 2010 16:12:39 +0000</pubDate>
		<dc:creator>Aimee</dc:creator>
				<category><![CDATA[Zeta News]]></category>
		<category><![CDATA[tfl]]></category>
		<category><![CDATA[transport for london]]></category>
		<category><![CDATA[tube]]></category>
		<category><![CDATA[tube strike]]></category>

		<guid isPermaLink="false">http://www.zeta.net/?p=2427</guid>
		<description><![CDATA[I spent the end of last week working at the Zeta London office and enjoying the hustle and bustle of the city. But but having just spoken to a client who is working from home today due to the London Tube strike, I am thankful that I don’t have to work every day in the big [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-2443" title="UNDERGOUND" src="http://www.zeta.net/wp-content/uploads/2010/10/UNDERGOUND.jpg" alt="UNDERGOUND Tube Strike Causes Havoc In London" width="306" height="252" />I spent the end of last week working at the Zeta London office and enjoying the hustle and bustle of the city. But but having just spoken to a client who is working from home today due to the London Tube strike, I am thankful that I don’t have to work every day in the big smoke.  Although I might have accumulated an extra day off from doing so?!</p>
<p>The strike is part of a protest against plans to cut 800 ticket office jobs. The cuts will see jobs axed at over 250 ticket offices all over the network.<span id="more-2427"></span></p>
<p>The strike is not just inconvenient for workers and commuters who depend on the reliability of London Transport to get to and from work, but is also indicative of a wider problem relating to the government spending cuts. Boris Johnson goes as far as to accuse the unions of, ‘holding London to ransom’. Read more here: <a href="http://www.metro.co.uk/news/842920-tube-strike-2010-boris-johnson-accuses-unions-of-holding-london-to-ransom">Holding London to ransom</a></p>
<p>It seems like a lose/lose situation to me. The 3,000 or so staff who have walked out under the RMT and TSSA unions are said to be costing the economy thousands of pounds today.</p>
<p>It is far too early in the week to be discussing politics in depth, so instead I will go back and discuss the public response to the Tube strikes.</p>
<p>Surely we are in a position now, fully armed with smart phones, laptops, and wireless broadband, to be able to work from home for a day or two without commuting to the office – I struggle to see how the closure of the main underground lines can be understood as  ‘jeopardising the reform of our economy’. But then again I am guilty of holding a narrow minded view restricted to the industry in which I work &#8211; it is quite easy for me to set up shop from home should I be faced with a transport issue.</p>
<p>Let’s hope all is well tomorrow and if you are stuck at home working, why not catch up with the tube strike updates online via <a href="http://www.twitter.com" target="_blank">twitter </a>by using <strong>#tubestrike</strong> or <strong>#tfl </strong>search hash tags?</p>
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