Fewer support calls and a rise in customer loyalty and satisfaction
Magicard is a subsidary of Ultra Electronics, a £1bn PLC. Magicard needed to rank for thousands of branded search key phrases across the globe. The search audience varied from new business through to technical support, presenting a design challenge to create a site which could handle the wide variation of searches and customer demands.
Zeta developed a multi language website with a presence on all seven continents. Each local office can now easily manage their website content, whilst the global head office has ultimate control.
Zeta’s Search strategy created a powerful presence across search engines both worldwide and locally. Magicard has experienced less support requests and a rise in customer loyalty and satisfaction as their customers can now find what they want easily. And the website generates an impressive number of enquiries each month, more than any other marketing activity.