Anyone can upload a video onto YouTube and thousands of people do this every day making it increasingly harder to get noticed. Uploading a clip while thinking it will automatically reach a wide audience just isn’t the reality and unless you do it with SEO in mind you may find that it just slips into the YouTube sea of useless information.
Appearing on page one for any chosen key phrase is essential to achieve maximum results. Applying SEO can get your video on the first page of YouTube and if you get that right you could also see yourself appearing on the first page of Google for the same key phrase. This will all depend on how competitive the key phrase you are targeting is and how well your video is produced, because at the end of the day you will need to create something that is visibly pleasing to the eye with relevant and useful information.

A good example of this is the video for the Magicard HoloKote Tool that I recently uploaded onto YouTube. After applying traditional SEO techniques I have got the video to appear number one on YouTube for its chosen key phrase “ID Card Security” and just recently it has started to jump between page one and two on Google.com.

Below is a screenshot I took today which displays the video at position one on Google.com

Alternatively search for [ID Card Security] on Google.com

Using traditional techniques like optimising the title, description and tags, have laid a solid foundation for us to build upon. Our next step is to create a newsletter that we can send out to all of the Magicard dealers. This will detail how they can embed the Holokote video into their site. Doing this will bring further exposure to the YouTube channel and move us up the SERPs. If we can get 30% of Magicard dealers to embed the video on their site then that’s a job well done and we should see the video move into the top five positions on Google.com regularly.

So in conclusion, using video as a marketing tool can bring a great return if you can achieve a first page ranking in any top search engine. And with more people turning towards the internet for video/media whether it is on a mobile device or through traditional means you may want to decide if this is something that you need to get involved in.

YouTube if you want to.

The brief was to explain how the printers frost a security hologram identity onto the ID cards and how it will benefit businesses. After much collaboration we decided that video was the best format to communicate the message and also target customers through the second biggest search engine, YouTube.

The video is part of the online Holokote Tool which we recently built for Magicard.

The Holokote tool is a unique way of encrypting a company logo onto an ID card. The watermarked logo is frosted onto the card creating a secure hologram. It is a really neat tool which we wanted to reflect in the ordering process.

So we built a truly bespoke application which allows customers to upload the background image for their card and their company logo. Once both images have been uploaded customers can alter the threshold of the logo to ensure it is pixel perfect and then play around with sliders to position the logo on the card. The preview stage shows how your card will look, fantastic!