Video Marketing
The uptake of video on the web is accelerating now that over 60% of adults in the UK watch videos online. Services like the BBC iPlayer and the prevalence of YouTube are making video more ubiquitous and users more demanding. As video usage increases video marketing has become a great tool to promote your business or brand.
7 Video Trends to Watch in 2012
Video and social media are a match made in heaven. Video has the power to provoke long lasting emotional reactions with viewers, and social media has become the perfect platform for people to spread these feelings to others. As we say at Zeta; we must create content that can be found, loved and shared with the world.
As the social web continues to dominate and mobile rises to stardom, it could be argued that video feels like a poor relation and could easily be forgotten about. However fear not, 2012 holds some exciting possibilities in the world of video and film: here are seven of them.
Posted by Henry, 13 January 2012 , 10:46 am
Marketing with YouTube
Online videos have seen a steady increase in popularity over the past few years and utilising sites like YouTube for their marketing potential is becoming an essential method of getting your brand message out there.
Anyone can upload a video onto YouTube and thousands of people do this every day making it increasingly harder to get noticed. Uploading a clip while thinking it will automatically reach a wide audience just isn’t the reality and unless you do it with SEO in mind you may find that it just slips into the YouTube sea of useless information. more…
Posted by Matt, 1 June 2009 , 11:36 am
Possibly the Best Video on YouTube?
We have just published a video for Magicard to help explain how their unique ID card security printers work. It might not be the best video on YouTube but the 16:9 aspect ratio now used as standard and the white background definitely help the video to sit well in the page.
The brief was to explain how the printers frost a security hologram identity onto the ID cards and how it will benefit businesses. After much collaboration we decided that video was the best format to communicate the message and also target customers through the second biggest search engine, YouTube.
The video is part of the online Holokote Tool which we recently built for Magicard.
The Holokote tool is a unique way of encrypting a company logo onto an ID card. The watermarked logo is frosted onto the card creating a secure hologram. It is a really neat tool which we wanted to reflect in the ordering process.
So we built a truly bespoke application which allows customers to upload the background image for their card and their company logo. Once both images have been uploaded customers can alter the threshold of the logo to ensure it is pixel perfect and then play around with sliders to position the logo on the card. The preview stage shows how your card will look, fantastic!
