Digital agency Zeta has recently transformed its office with three striking graffiti murals. The all important working environment now makes a bold statement. It reflects the company’s identity and attitude and critically the Zeta crew is very happy with the street art.
Managing Director Roger Allen says, “In any business the workplace has to be fit for purpose and that doesn’t just mean practical. People have got to feel at home, comfortable and proud of the company they work for. The graffiti art on our walls is great and I just love the process we went through to do it.”
When Zeta moved no one could begin to agree on art for the offices. Sometimes an outside view can give a better perspective of the strengths and USPs of an organisation. Zeta does it for others so why not have someone do it for us?
Then there was that great weekend in Shoreditch and down Brick Lane. A party in an old warehouse and sight of the most amazing street art spread across one whole wall in the warehouse. That’s where we met Jay Gawronski. The next morning Henry Waterfall-Allen announced that Jay was coming to Poole. He would be looking at Zeta… who we are… what we do and then he would create his own street art on our walls.
Flowers and plants are important to Zeta, we’ve had the same plants from day one. They are part of our identity. Interconnection is another theme in the world of digital, web, email and mobile. That was it really so Henry started moving the furniture and three days later they were done. This part of the process has been documented with pictures and comments on Flickr: http://www.flickr.com/photos/zetadigital
The finished designs incorporate Zeta’s logo, colour palette and the words analyse and create – lead words in Zeta’s business strategy. Everyone agrees the office walls finally reflect the characteristics of Zeta and have made it an even better place to work.
View the complete photo album.