Social Marketing
The new frontier for marketing is in the social sphere, an uncontrollable collective of consumers discussing, dissecting and even dissing your products and services. There are conversations surrounding products and brands in the social sphere every day - social media marketing gives you the chance to interact with these users directly.
Twitter Tips & Tricks for Your Business
If used correctly, Twitter can be a great communication tool for your company to get its message out to clients and customers. It can also have a negative effect if not used correctly, especially if you don’t check your profile regularly and post frequent tweets. In this article I will give you a simple guide on how to set up and successfully manage a Twitter account for your business. more…
Posted by Sam, 14 October 2009 , 9:08 am
Yammer: ‘We Want to Cut the Amount of Email You Get in Half’
Ever feel like you're drowning in email? Yammer may have the answer. We caught up with Yammer CEO David Sacks to find out if microblogging really can help us work more effectively…
Podcast: Download (Duration: 13:12 — 12.1MB)
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Inspired by Twitter and Facebook, it’s a business-focused social networking tool designed to increase communication while decreasing email traffic. Launched on stage at TechCrunch50 in September 2008, it’s now used by such corporations as Xerox, Disney and the BBC.
more…
Posted by Oliver, 14 May 2009 , 1:59 pm
Possibly the Best Video on YouTube?
We have just published a video for Magicard to help explain how their unique ID card security printers work. It might not be the best video on YouTube but the 16:9 aspect ratio now used as standard and the white background definitely help the video to sit well in the page.
The brief was to explain how the printers frost a security hologram identity onto the ID cards and how it will benefit businesses. After much collaboration we decided that video was the best format to communicate the message and also target customers through the second biggest search engine, YouTube.
The video is part of the online Holokote Tool which we recently built for Magicard.
The Holokote tool is a unique way of encrypting a company logo onto an ID card. The watermarked logo is frosted onto the card creating a secure hologram. It is a really neat tool which we wanted to reflect in the ordering process.
So we built a truly bespoke application which allows customers to upload the background image for their card and their company logo. Once both images have been uploaded customers can alter the threshold of the logo to ensure it is pixel perfect and then play around with sliders to position the logo on the card. The preview stage shows how your card will look, fantastic!
Posted by Henry, 22 April 2009 , 1:43 pm
Why Microblogging Could Be The New Email
There's no doubt about it: 2009 is the year Twitter broke. But what's the point of microblogging and how can it help your business?
You know something’s hit the mainstream when Phillip Schofield mentions it on This Morning. But Twitter’s apparent overnight success took the best part of three years.
A prototype of the microblogging and social networking tool was built in two weeks in March 2006 and was launched publicly that August. A programmer called Jack Dorsey came up with the idea when he was writing software that provided realtime status updates for taxi companies. Twitter eventually became a company in May 2007. It’s estimated that over 1.78 million people are now signed up to the service, compared to just 100,000 a year ago. The company last year turned down a $500 million buyout offer from Facebook. more…
