Social Marketing
The new frontier for marketing is in the social sphere, an uncontrolable collective of consumers discussing, dissecting and even dissing your products and services. There are conversations surrounding products and brands in the social sphere every day - social media marketing gives you the chance to interact with these users directly.
The Facebook Fairytale
Google recently announced that it has designs on Facebook’s social media crown by launching its own rival site. In spite of rumours that it’s going to be called ‘Google Me’, we’re not sure how much of a chance it has.
Since February 2004, when Mark Zuckerberg launched thefacebook.com, Facebook’s early predecessor, few could have predicted the speed or the level of impact it would have on the online advertising community. With the imminent launch of ‘The Social Network’, it seems interest will continue to grow, but now, a mere 6 years since it has been available to the public, how do we feel about it?
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Posted by Rosie, 29 July 2010 , 1:57 pm
Social Media Leads The Way Again – Haiti Earthquake
The worst earthquake to hit the Caribbean in 200 years struck Haiti on Tuesday 12th January 2010. The 7.0 magnitude earthquake struck near the Haitian Capital of Port-au-Prince, where it devastated the tiny nation, causing an unknown number of deaths and widespread destruction.
Social Media was the first to tell the story
Despite being the poorest nation in the Western Hemisphere, Haiti’s Internet connected devices were key implements in telling the rest of the globe about the emerging crisis.
Posted by Aimee, 27 January 2010 , 12:58 pm
White, Black, Pink, Green Purple … Why are people putting colours as their Facebook statuses??
Picture this;
Whilst I am watching some week night TV with a glass of red wine after a hard day at work, I browse at my Facebook status update feed on my Blackberry. The topic choice seems to be inundated with one word statements of colour. Yes, a substantial amount of my Facebook friends are quoting different colours as their status updates. The majority are partial to ‘white’ at least that is what I noticed.
I assumed these bizarre actions were symbolic of the British nation’s fascination with the snow we have been receiving in the last few days… white being the colour of snow etc….
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Posted by Aimee, 7 January 2010 , 4:10 pm
975,476 Facebook members, 500,000 downloads and a fairytale end to a year dominated by social media
Yesterday Rage Against the Machine (RATM) become the first UK Christmas number one from downloads alone. The Facebook group “Rage against the machine for Christmas no.1” boasts 975,476 members and was the catalyst to the most exciting chart battle for years. The Facebook campaign directly challenged the X Factor’s dominance for the Christmas No 1 slot – X Factor winners have dominated Christmas number ones for the last four years.
Over the last ten years we have witnessed a communication revolution. The rise of online shopping, the blogging phenomenon, iPhones and smart phones and online advertising spend overtaking TV advertising. The rise of social media has shaken up the marketing and advertising industry by introducing new dynamics to communication.
Posted by Henry, 21 December 2009 , 8:39 pm
Twitter tips & tricks for your business
If used correctly, Twitter can be a great communication tool for your company to get its message out to clients and customers. It can also have a negative effect if not used correctly, especially if you don’t check your profile regularly and post frequent tweets. In this article I will give you a simple guide on how to set up and successfully manage a Twitter account for your business. more…
Posted by Sam, 14 October 2009 , 9:08 am
Yammer: ‘We want to cut the amount of email you get in half’
Ever feel like you're drowning in email? Yammer may have the answer. We caught up with Yammer CEO David Sacks to find out if microblogging really can help us work more effectively…
Podcast: Download (Duration: 13:12 — 12.1MB)
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Inspired by Twitter and Facebook, it’s a business-focused social networking tool designed to increase communication while decreasing email traffic. Launched on stage at TechCrunch50 in September 2008, it’s now used by such corporations as Xerox, Disney and the BBC.
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Posted by Oliver, 14 May 2009 , 1:59 pm
Possibly the best video on YouTube?
We have just published a video for Magicard to help explain how their unique ID card security printers work. It might not be the best video on YouTube but the 16:9 aspect ratio now used as standard and the white background definitely help the video to sit well in the page.
The brief was to explain how the printers frost a security hologram identity onto the ID cards and how it will benefit businesses. After much collaboration we decided that video was the best format to communicate the message and also target customers through the second biggest search engine, YouTube.
The video is part of the online Holokote Tool which we recently built for Magicard.
The Holokote tool is a unique way of encrypting a company logo onto an ID card. The watermarked logo is frosted onto the card creating a secure hologram. It is a really neat tool which we wanted to reflect in the ordering process.
So we built a truly bespoke application which allows customers to upload the background image for their card and their company logo. Once both images have been uploaded customers can alter the threshold of the logo to ensure it is pixel perfect and then play around with sliders to position the logo on the card. The preview stage shows how your card will look, fantastic!
Posted by Henry, 22 April 2009 , 1:43 pm
Why microblogging could be the new email
There's no doubt about it: 2009 is the year Twitter broke. But what's the point of microblogging and how can it help your business?
You know something’s hit the mainstream when Phillip Schofield mentions it on This Morning. But Twitter’s apparent overnight success took the best part of three years.
A prototype of the microblogging and social networking tool was built in two weeks in March 2006 and was launched publicly that August. A programmer called Jack Dorsey came up with the idea when he was writing software that provided realtime status updates for taxi companies. Twitter eventually became a company in May 2007. It’s estimated that over 1.78 million people are now signed up to the service, compared to just 100,000 a year ago. The company last year turned down a $500 million buyout offer from Facebook. more…
