Copywriting for Advertising
The key to great copy is understanding the target audience. Zeta knows the right questions to ask to learn about your audience so we can create smart, compelling copy that hits the right nerve.
We can help define your key brand messages, as well as create new content for marketing campaigns, your communication channels such as social, email, search and your website. Our copywriting and Search teams work together to create content that will help you achieve your SEO goals - we have our fingers firmly on the pulse of Google's algorithms and adjust our approach accordingly.
Great copy is essential for any eCommerce business, we use age-old sales techniques and advertising psychology to close the deal and ensure your new customer leaves your site with a positive experience firmly placed in their memory.
We also take a consultative approach to your editorial: not only do we write web copy that is SEO friendly, intelligent and aware of your brand values, we give your team the skills to create optimised content that will be loved by your customers and Google alike.
When written correctly, your copy will create an emotional bond with your customer and form a one on one relationship with your brand.
If you'd like to us to share these secrets so you can write winning copy too (or if you'd like us to do it for you) get in touch today.
Become an industry thought leader with an email marketing campaign
Benson Group became the relied-upon source of information for everything going on at the events, including Benson Group's own agenda.
Viral marketing campaign captures 26,000 email addresses
26,000 people engaged - and the client ran out of coffee!