Search Marketing
Search marketing refers to search engine optimisation (SEO) and Pay per click. These are the most effective ways to drive targeted traffic to a website that results in enquiries or useage. The search marketing landscape is constantly evolving - shifting as people change the way they search and search engines change the way they rank pages. Zeta keeps a close eye on these changes and relates them to real business scenarios.
The universal future
Ever since Google’s universal search was launched on May 16 2007 search results have become a lot more interesting. With many choices of media type from just one results page it’s fair to say the world of search (Google) is hotting up.
So after the first 18th months what do we think? And more importantly what does the universal future hold for searchers, agencies and companies? more…
