Big returns on client's existing budget
Salamander Cookshop is a leading specialist cookware brand that required help with Google Adwords PPC management. Salamander wanted to increase sales without increasing its marketing budget, so it was essential for Zeta to find a way to make the current spend more efficient, work out which activities were most profitable and maximise budget in those areas.
To do this, the team implemented a Product Listing Ads (PLA) campaign which targets product names rather than generic terms. These campaigns have a lot lower cost per click and a higher conversion rate, because they use Google Shopping.
Our 'before and after' analysis showed that this increased sales by 328.34%, whilst reducing the cost per click by 63%.