The Rogers Estate Coffee site is now live and ready to compete with the UK coffee giants. The company is a subsidiary of Rogers Family Coffee Co, one of the largest gourmet coffee roasters in the States. Having supplied coffee to the UK for at least five years, Rogers Estate decided an online arm was critical to the success of their three to four year European roll out.
The site is built on two systems. A robust typo3 system that allows multiple editors to upload articles to the Coffee University, add new products, and tell their customers what’s new in the world of coffee. The X-Cart system gives Rogers Estate full e-commerce capability. Customers can take advantage of special offers, discounted products and the ‘recaffeinate’ facility, which allows users to repeat their orders. There is a choice of three coffee ranges: San Francisco Bay, Organic Coffee Co and Café Flavors.
Zeta’s online strategy will ensure Rogers Estate Coffees achieves long-term success in search engines. The site is built with SEO in mind, which is just the first step. Our mixture of organic marketing, online PR, content development, email & viral marketing and display ads will ensure Rogers Estate Coffees builds a strong brand and stays ahead of competition.