Possibly the Best Video on YouTube?

Wednesday, 22 April 2009

We have just published a video for Magicard to help explain how their unique ID card security printers work. It might not be the best video on YouTube but the 16:9 aspect ratio now used as standard and the white background definitely help the video to sit well in the page.

The brief was to explain how the printers frost a security hologram identity onto the ID cards and how it will benefit businesses. After much collaboration we decided that video was the best format to communicate the message and also target customers through the second biggest search engine, YouTube.

The video is part of the online Holokote Tool which we recently built for Magicard.

The Holokote tool is a unique way of encrypting a company logo onto an ID card. The watermarked logo is frosted onto the card creating a secure hologram. It is a really neat tool which we wanted to reflect in the ordering process.

So we built a truly bespoke application which allows customers to upload the background image for their card and their company logo. Once both images have been uploaded customers can alter the threshold of the logo to ensure it is pixel perfect and then play around with sliders to position the logo on the card. The preview stage shows how your card will look, fantastic!