Benson Group became recognised as the industry authority for trade events
Benson Group is one of Europe's leading carton and food packaging manufacturers, supplying to major supermarkets - from sandwiches to pizza boxes.
Zeta developed an email marketing strategy to encourage Benson customers to visit them at the different industry trade shows throughout the year. Mindful that people do not want to receive the same message over and over again, we developed a content strategy that communicated key, unmissable events for each show.
Benson Group became the relied-upon source of information for everything going on at the events, including Benson Group's own agenda. This resulted in a higher than average customer readership and record numbers visiting the Benson Group stand.