Online Marketing Strategy
There is no one-size-fits-all solution to online marketing. The key to online marketing is being able to adapt to the changing digtial sphere, and specifiying key ojectives at the start of a campaign. Zeta puts online marketing strategy at the centre of every project - considering the needs of a diverse digital campaign long before the designers some out to play.
Christmas online shopping made user-friendly
The busiest online trading period of the year is now upon us, reaching its peak earlier than the high street, around the beginning or middle of December. Another important date for many online retailers is the 25th December when eager bargain hunters will be ready to make the most of the sales whilst high street shops stay closed.
Figures tell us that online spending is continuously growing despite the country’s economic slowdown. The trend seems to be that we may be spending less money on Christmas presents but more people will use the internet to purchase their gifts. With 76% of the adult population now using the internet and 64% of those users having made a purchase online (figures from Office for National Statistics), today’s e-commerce sites need to accommodate for a more diverse customer base within a very competitive marketplace.
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Posted by Anna, 3 December 2009 , 3:26 pm
Twitter tips & tricks for your business
If used correctly, Twitter can be a great communication tool for your company to get its message out to clients and customers. It can also have a negative effect if not used correctly, especially if you don’t check your profile regularly and post frequent tweets. In this article I will give you a simple guide on how to set up and successfully manage a Twitter account for your business. more…
