Online PR
In this digital age the majority of interaction takes place online and via social media channels. Online PR needs to be live and sentient in its approach in order to actively engage with target markets in a language they understand and in a place they are already interacting. Zeta adopts an integrated online PR and social media approach for all of our client campaigns, to ensure each campaign is tailored to meet today’s online communications environment.
975,476 Facebook members, 500,000 downloads and a fairytale end to a year dominated by social media
Yesterday Rage Against the Machine (RATM) become the first UK Christmas number one from downloads alone. The Facebook group “Rage against the machine for Christmas no.1” boasts 975,476 members and was the catalyst to the most exciting chart battle for years. The Facebook campaign directly challenged the X Factor’s dominance for the Christmas No 1 slot – X Factor winners have dominated Christmas number ones for the last four years.
Over the last ten years we have witnessed a communication revolution. The rise of online shopping, the blogging phenomenon, iPhones and smart phones and online advertising spend overtaking TV advertising. The rise of social media has shaken up the marketing and advertising industry by introducing new dynamics to communication.
Posted by Henry, 21 December 2009 , 8:39 pm
Twitter tips & tricks for your business
If used correctly, Twitter can be a great communication tool for your company to get its message out to clients and customers. It can also have a negative effect if not used correctly, especially if you don’t check your profile regularly and post frequent tweets. In this article I will give you a simple guide on how to set up and successfully manage a Twitter account for your business. more…
Posted by Sam, 14 October 2009 , 9:08 am
Marketing with YouTube
Online videos have seen a steady increase in popularity over the past few years and utilising sites like YouTube for their marketing potential is becoming an essential method of getting your brand message out there.
Anyone can upload a video onto YouTube and thousands of people do this every day making it increasingly harder to get noticed. Uploading a clip while thinking it will automatically reach a wide audience just isn’t the reality and unless you do it with SEO in mind you may find that it just slips into the YouTube sea of useless information. more…
