Display advertising can sometimes be labelled as the bad guy of advertising, but if it is done well, display advertising can be very beneficial and profitable to your business. It is all about targeting your adverts to the right people at the right time in the right places. Zeta has a track record of developing incredibly successful display ad campaigns for a number of, now very happy, businesses.
The aims usually are to increase enquiries and reduce the cost per sale, that will work.
The target audience might not always be exactly as you envisage, and where are they?
Work on the message, create an ad that will attract, place it where it will be seen.
QA is vital, the copy, the design and the simple Call To Action, test and test again.
We continue to care for your ads and make the necessary changes to keep things fresh.
One Step Ahead
We are constantly looking forward to see how your campaign can progress further.
Case Study: Mindjet
Take a look at our Display Advertising Success Story
Mindjet is a globally renowned collaboration software company, with products used by huge names such as NASA, HSBC and Nokia. They approached us for online marketing with the aim of bringing in new customers. Over the years we have created a number of display advertising campaigns for their company, which have been very successful and have won awards.
Our Display Advertising Approach
And in our clients words:
The ‘Mindjet Gets you Home on Time’ campaign has exceeded Mindjet’s expectations in terms of the cost per lead and volume of leads delivered. The campaign concept and creative delivered by Zeta was unique and quirky and really encapsulated Mindjet’s fun brand and ethos.