Email Marketing
Direct email marketing to organically grown lists can be of the best ways to promote your products and services. Zeta knows that this process is highly complex and that poorly handled campaigns can do more damage than good. Find out how a well-crafted email marketing campaign can drive sales.
Yammer: ‘We want to cut the amount of email you get in half’
Ever feel like you're drowning in email? Yammer may have the answer. We caught up with Yammer CEO David Sacks to find out if microblogging really can help us work more effectively…
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Inspired by Twitter and Facebook, it’s a business-focused social networking tool designed to increase communication while decreasing email traffic. Launched on stage at TechCrunch50 in September 2008, it’s now used by such corporations as Xerox, Disney and the BBC.
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Posted by Oliver, 14 May 2009 , 1:59 pm
Why microblogging could be the new email
There's no doubt about it: 2009 is the year Twitter broke. But what's the point of microblogging and how can it help your business?
You know something’s hit the mainstream when Phillip Schofield mentions it on This Morning. But Twitter’s apparent overnight success took the best part of three years.
A prototype of the microblogging and social networking tool was built in two weeks in March 2006 and was launched publicly that August. A programmer called Jack Dorsey came up with the idea when he was writing software that provided realtime status updates for taxi companies. Twitter eventually became a company in May 2007. It’s estimated that over 1.78 million people are now signed up to the service, compared to just 100,000 a year ago. The company last year turned down a $500 million buyout offer from Facebook. more…
