Email Marketing

A new study by the DMA, the Direct Marketing Association, suggests that 80% of SME decision makers prefer initial marketing contact by email instead of face-to-face meetings, direct mail, SMS or the telephone. Econsultancy (2010) also highlighted the growing interest and support of digital marketing after tracking the increase in use over the past 3 years. Although the effectiveness of digital marketing may be obvious to those in our industry, some businesses are still dragging their heels when it comes to embracing the online marketing tools.

Leading digital agency Zeta understands that the pace of digital marketing can be breath-taking. Tools such as Facebook, Twitter and LinkedIn were quickly adopted by the business world, and have since proved themselves invaluable. more…

A welcome email can be a great way to grab customers’ attention and let them know what your site is all about, yet not everyone is doing them. By missing this opportunity to sell your business you could miss the chance to gain a mindshare. Here we are going to dissect a few of the best welcome emails from the biggest ecommerce sites. more…

Re-working client email campaigns is an essential part of Zeta’s campaign strategies. Editorial can work their magic on any copy to re-phrase or completely remove spam , but there are occasions when this just isn’t enough. Each client delivers legitimate campaigns to opted-in lists but there are certain campaigns which cannot avoid the use of spam words. This is a really tricky dilemma because these campaigns provide a real service to an audience which is truly interested. But there is a way forward.

Zeta has implemented a very simple strategy to get around this problem. Turn any prominent spam word into an image. I am not talking about hero images or great looking graphical elements but actually the words in the bulk of the . Turn these words into images by taking a screen grab into Photoshop and exporting. Then add the IMG tag inline with the text. Voilà! more…

You know something’s hit the mainstream when Phillip Schofield mentions it on This Morning. But Twitter’s apparent overnight success took the best part of three years.

A prototype of the microblogging and social networking tool was built in two weeks in March 2006 and was launched publicly that August. A programmer called Jack Dorsey came up with the idea when he was writing software that provided realtime status updates for taxi companies. Twitter eventually became a company in May 2007. It’s estimated that over 1.78 million people are now signed up to the service, compared to just 100,000 a year ago. The company last year turned down a $500 million buyout offer from Facebook. more…