Online catalog showcasing OFAI's contemporary office furniture solutions

Responsive Ecommerce Site & Online Marketing

A little overview

Office Furniture and Interiors Ltd is a very successful office furniture company based in Southampton with some big-name clients, including Southampton FC, Sainsbury’s and M&S. They offer the very best in office design, planning, products and installation. Before approaching Zeta, the company’s online presence was pretty much non-existent. The website was confusing, non-responsive to mobile viewing and their logo was very outdated. We noticed that a lot of office furniture websites were cluttered, old fashioned and non-responsive; OFAI had the opportunity to stand out by launching a clean, modern fully responsive website with dynamic online marketing.

Features

Magento eCommerce

Responsive

SEO

Google Adwords

Content Marketing

What we did

We advised shortening the name to OFAI and then created a new logo. From there we developed a new responsive eCommerce website on the Magento platform with the main objective being to achieve sales from both their products and their office planning services. We created an online marketing strategy to ensure they hit the ground running at the launch of the new website.

The success

The website now has strong focus on direct product sales and business services and the elegant design enhances and reinforces the new OFAI brand. We have provided ongoing back office support since the launch, freeing up the directors and their team to concentrate on the core business. The ongoing online marketing efforts ensures that the OFAI brand is continually gaining exposure and the site is able to reach and attract more potential customers.