Matt WalkerIt’s been three months since I joined the Zeta team and what a three months it has been. In the short time that I’ve been with Zeta we have moved office, re-branded and expanded the workforce.

Upon meeting the team for the first time I was left very impressed. I felt that these were guys who had a strong vision of where they were going and they really had their finger on the pulse.

For as long as I can remember I’ve been interested in the internet and computers so when a career opportunity opened up for me in this field I jumped at the chance.  It was explained to me in my interview that it was a work-based learning experience that Zeta were looking for and not academic qualifications. I was to be taught from the ground up. After being told this all my initial worries about what was ahead were relieved and I was ready and motivated to learn.

My first insight into the world of a digital agency came with online marketing and SEO (Search Engine Optimisation) I had no previous experience with this and quickly found I had a lot to learn.  My introduction into the world of SEO began with studying Zeta’s marketing activity for the previous year.  I began to gain an understanding of how it all worked and it wasn’t long before I had gained a basic understanding of the tactics and practices involved in online marketing. I was soon building partnerships across the web.

You would be forgiven for thinking that online marketing is just about Google AdWords and buying text links in paid directories. We approach SEO in a much more focused way. Starting from the very foundation of our sites, I learnt about sitemap planning, keyword research and how to integrate all the components together to achieve optimum results.

So with 2009 speeding along I look to build on this ever expanding knowledge base and I am very excited about the direction that we’re heading in. The future for Zeta is bright and I am very proud to be a part of it.

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