We do not have to tell you that over the past year there has been a massive increase in the popularity of smartphones: iPhones to Blackberry to Android to Windows Mobile. It seems nearly everyone can access the web on the move. Phones equipped with 3G and wireless capabilities can deliver information quickly to an ever growing number of users.
Ask Yourself: “Are you taking advantage of the opportunities that mobile can bring to a digital campaign?”
This year MobileStorm noted the rise in mobile internet use and predicted it would only increase in the years to come, and that was all before the release of the iPad. The increased number of people accessing the web through mobile devices has opened up a new and exciting market. Brands that invest in mobile development during 2011 will reap the rewards and position themselves strongly in their market place.
Mobile stats for 2010
- Morgan Stanley (November 2010) predicts that the mobile web will be twice the size of the desktop web within 5 years.
- MobileStorm quoted research from ABI who predict mobile display ads spend in the US will rise from its current $313 million to $1.2 billion by 2015.
- Impact Media reported findings from Berg Insight, a leading business analyst, that come 2015 mobile marketing will be responsible for 15.7% of the digital advertising industry.
- Berg Insight also announced that they predict 67% of consumers plan to use their phones to assist them in their Christmas shopping this year.
If you haven’t already, now is the time to prepare your site for mobile users to take full advantage of this growing market.
The app market is also growing in conjunction with mobile marketing, producing an app for your product or brand can keep you at the forefront of the market.
Not sure how to integrate mobile into your marketing strategy? Drop us a line for a free consultation.