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83% of Fortune 100 companies use Mindjet to generate ideas

83% of Fortune 100 companies use Mindjet to maximise the power of collaboration:  organize information, store and share data, and manage workflow. Mindjet needed an email strategy to encourage its customers to join the Get Connected three day event. Knowing that Mindjet customers are predominantly tech-savvy and receive lots of emails daily, we tailored the campaign to different audience groups and achieved a much higher conversion rate than the industry standard.


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The Results