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Who’s The Turkey?

Zeta created a fun, interactive landing page as part of Mindjet’s latest drive to help users of its software reach their goals.

The landing page was designed to engage with and entertain Mindjet’s user base and potential customers over the festive break, but also helped to gather opinions and customer data.

As well as being a bit different from the usual corporate Christmas messages, it also served as a preliminary campaign before the launch of Mindjet’s ‘Change Challenge’ campaign, which  gained coverage in national press including the Sunday Times.

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The Results