Industry News
The digital world is constantly evolving every day. Zeta reports back on latest industry news on all things digital, creative and technology orientated. We highlight key trends as well as writing exciting industry news features.
The Apple iPad – A New Category of Device for the Semantic Age
On Wednesday Apple introduced the iPad – a 9.7 inch multi-touch device that bridges the gap between computers and smart phones. They have priced it very aggressively with the basic 16gb Wi-Fi model starting at $499 and the 64GB 3G model topping out at $829.
As technology becomes increasingly pervasive in all our lives we need to be able to interact with it more efficiently. Computers are okay when you’re at your desk, but there’s so many times when you need to access the web where turning on your computer is too time consuming and your smart phone interface is too fiddly to use (yes even on the iPhone).
What is the semantic web?
The web we know today is designed for humans. We can efficiently navigate between 1000s of databases and accomplish tasks that would have been really time consuming only a few years ago, but these databases are not designed for machines so we often find ourselves have to struggle to interact with many systems to achieve what are, in principle, simple tasks.
Let’s look at an example. more…
Posted by Brad, 29 January 2010 , 9:09 am
The Danger of Ignoring Web Standards (1)
After the reports last week that Chinese hackers exploited the vulnerabilities of Internet Explorer; we have been reminded again of the importance of developing according to web standards rather than to support a single, specific web browser.
The hackers were able to exploit security vulnerabilities in the 10-year-old browser and operating system combination of IE6 on Windows XP.
This was a zero-day exploit, which means it was a new-found vulnerability that the vendor (in this case Microsoft) and antivirus / security companies were unaware of. Meaning there was no security fix for this issue.
Posted by Sarah, 26 January 2010 , 9:33 am
Greg Hands: Right or Wrong… Is It That Simple?
The recent comments made by Tory MP Greg Hands surrounding the new NHS 60th anniversary logo, which cost £12,000 to create, has resulted in uproar in the design industry and has raised issues within the public sector (PS).
The original comments by Hands, were originally published by the Times on the 26th December 2009 (http://www.timesonline.co.uk/tol/news/politics/article6968036.ece)
I understand the design industries reaction to the comments made by Hands, his comment of; more…
Posted by Sam, 19 January 2010 , 11:52 am
Go Home Mandelson – Downloading Music is Already Dead!
Finally the music industry can sit back and stop moaning about file sharing. The days of downloading music are coming to an end. Not because of Lord Mandelson’s digital economy bill but thanks to excellent streaming services. Last.fm and Spotify are now first choice options for listeners and music lovers. Mandelson has already received a lot of negative comments from many digital experts. Most significantly from BT and Talk Talk, two of the biggest ISPs who are supposed to be on board. He really has turned up to the party a little late, how many people will still be downloading music files in 2011?
Who wants to download anymore? Ask yourself the question, when did you last download a music file? For me it was at the start of the year. Then I purchased my new machine which meant I was faced with managing the thousands of MP3s scattered across two computers, three external hard drives and a handful of memory sticks as well as the box of smashed up CDs. more…
Posted by Henry, 30 November 2009 , 4:20 pm
Google Announces Its Biggest Interface Change for Nine Years!
Who was expecting the 12th May to cause such a stir in the world of search? Well it was the second Searchology event hosted by Google and if the first event (when Google announced universal search) was anything to go by, we should have been prepared for some serious progress announcements from the search giant.
Timing could not have been more appropriate as Twitter is surrounded with speculation of challenging Google’s search share with its own search functionality.
more…
Posted by Henry, 13 May 2009 , 12:03 pm
End of the Browser Wars?
Microsoft has just released Internet Explorer 8, but will manufacturers still be competing for dominance in the browser marketplace?
Well Microsoft released Internet Explorer 8 last Thursday, 19th March 2009. To some this may be the end of the browser wars as IE8 does indeed come with vastly increased standards support. Microsoft, to its credit, took notice of developers who spoke up about the way the browser would by default serve up pages in its IE7 mode. To get it to render in the IE8 standards mode, the developer would have to ‘opt-in’. Thankfully Microsoft did change this, so the default behaviour is IE8 standards mode. more…
Posted by Aidan, 25 March 2009 , 11:13 am
How the Web is Going Mobile
As we become increasingly reliant on our mobiles for internet access, the shape of the post-iPhone landscape offers an intriguing glimpse of our online future…
It’s estimated that the internet has around 1.5 billion users. It’s an impressive sounding statistic. Until you learn that, in December, the number of connections to mobile devices worldwide reached four billion, a figure that represents 60% of the world’s population.
Similar figures are borne out in the UK. An Ofcom report in November found that there are 26 broadband connections for every 100 people, compared to 121 mobile phones per 100 people. These are significant numbers for anyone who runs a website or blog. As mobile devices become more sophisticated and offer far better web browsing experiences, it becomes increasingly likely that users will be accessing web sites and applications from behind a mobile, not just a desktop or laptop computer.
Apple took the concept of mobile web browsing mainstream when it launched the touch-screen iPhone in the US in June 2007 (a belated UK release followed in November 2007). In the same way that it’s hard to conceive of pre-iPod MP3 players (they were chunky and user unfriendly, as a rule), mobile manufacturers were forced to respond to Apple’s sleek device.
more…
Posted by Oliver, 13 March 2009 , 9:59 am
What Cloud Computing Means for You
Accessing files and applications over the internet is changing the way we work and play. Has web 2.0 finally come of age?
Microsoft recently announced that a ‘lightweight’ web version of Office, which will include programmes such as Word and Excel, is currently in the works. It’s a significant move by the software giant. In 2007, Office generated around $19 billion for the company, almost a third of its total revenue. But it’s just the latest example of a paradigm shift towards cloud computing.
Software and files are traditionally stored on a user’s own desktop or a local server. Cloud computing, also known as software as a service (SaaS), instead stores resources remotely and delivers them over the internet. Data and services can then be accessed from any computer, irrespective of location or even operating system. All you need is a web connection.
As Microsoft’s announcement demonstrates, the cloud will play an ever-increasing role in how we use computers. Dell even tried more…
Posted by Oliver, 22 January 2009 , 4:32 pm
The Universal Future
Ever since Google’s universal search was launched on May 16 2007 search results have become a lot more interesting. With many choices of media type from just one results page it’s fair to say the world of search (Google) is hotting up.
So after the first 18th months what do we think? And more importantly what does the universal future hold for searchers, agencies and companies? more…
Posted by Henry, 23 December 2008 , 4:26 pm
Microsoft: ‘We Feel a Strong Obligation to Customers with IE8′
Internet Explorer 8, which is already available in Beta and is expected to be officially released next year, is the next iteration of Microsoft's market-leading web browser. Oliver Hurley catches up with Internet Explorer senior product manager James Pratt to quiz him on web standards compliancy, why IE7 took so long and, erm, the significance of X-UA-Compatible header tags…
What are the main things you want to achieve with Internet Explorer 8?
Our goals are to create a faster, easier web browsing experience for the things users do every day on the web. We provide features that allow users to reach beyond the page and bring the variety of online services to life and deliver the most secure and reliable version of Internet Explorer to date. more…
Posted by Oliver, 11 December 2008 , 3:18 pm
Browser Wars
Internet Explorer 8, Firefox 3. No, that's not the result of a non-league football match with no goalies but the names of the browsers fighting for control of the way we view the internet. And, as Oliver Hurley discovers, Microsoft isn't having things all its own way
When Firefox 3 was launched on 17 June, the free web browser generated 8,002,530 unique downloads in a day. It’s a hugely impressive figure that constituted a new Guinness world record, albeit in a category that didn’t previously exist.
For the Mozilla Foundation, the non-profit organisation behind Firefox, successfully encouraging so many users to download the new browser on day one was a canny way to grab headlines. But the release of Firefox 3 also more…
Posted by Oliver, 8 December 2008 , 2:49 pm
Do Politicians and Bureaucrats Even Know the World is Changing?
Recently I saw some 50 or 60 new Yellow Pages directories piled up in the reception area of a smart popular business centre. It would have made a great photo opportunity but before I could organise a camera they had been collected by the recycling truck. The moral of the story obviously, who needs a great big cumbersome book when you can go online and find what and who you want so easily?
Groceries? Who needs that Saturday morning hassle when you can answer the door to the delivery man, fill up the fridge and the larder and then do something really interesting for the day instead?
The UK government is obsessed with data based on legacy thinking, particularly consumer spending on the high street. When do they include commercial data from the internet as standard in the general economic reporting? more…
Posted by Roger Allen, 28 November 2008 , 11:52 am
2400 Business Cards, No Glue and a Lunchtime or Two?
One of the issues we had when re-branding Zeta was what to do with our old business cards. We had hundreds of cards with outdated information styled in the old brand, so instead of just throwing them away I tasked myself to research into different uses for old business cards.
I was quite amazed at the number of ideas online. Some were good, some were bad, and some were just strange.
Here are a few ideas I came across: more…
Posted by Sam, 26 November 2008 , 5:31 pm
Google: ‘We Want to Make All Browsers Better’
Google released the web browser Chrome in September. But why were they doing it? How would it affect their relationship with Mozilla? And did they really include a mode specifically designed to allow users to view porn anonymously? Zeta throws these questions, and more, at Anthony House, Google UK's Communications & Public Affairs Manager
What was the impetus for developing a browser?
As Google employees, we spend most of our time doing everything from requesting vacation time to writing documents in Google Docs to filing expense reports through the web browser. And so we are probably more aware than most people of the opportunities and limits of web browsers generally. It’s not anything to do with animosity towards other browsers but we thought that we could make some unique contributions technologically. more…
Posted by Oliver, 19 November 2008 , 5:32 pm
Google’s Chrome Shines
Google's latest piece of free software is a browser specifically designed to run the new generation of web-based applications. Find out why Chrome is different to other browsers and how it could improve your experience on the web - even if you never use it
Google’s beta release of its open source web browser Chrome on 2nd September – less than three months after Mozilla’s record breaking launch of Firefox 3 – underlines just how central Google is becoming to our online lives.
Some commentators expressed surprise that Google, which already offers everything from word processing to instant messaging in addition to its ubiquitous search engine, would launch a browser at all. But the only real surprise is that the California-based company didn’t do it sooner. more…
