Codestone - ROI to die for!
To help Codestone generate leads we created two different landing pages and used a points-based visitor scoring system to evaluate traffic quality. This allowed us to monitor and hone keywords to shape the progress of the campaign.
The resulting return on investment blew the client’s original expectations out of the water. Codestone set an ambitious target for cost per enquiry: after campaign and conversion rate optimisation we were able to drive the cost down to 58% below the target. We also generated 475% more leads than expected.
Halfway through the campaign Codestone took a vote of confidence in Zeta and doubled the original budget.