We are frequently asked to analyse under-performing websites to assess where things are going wrong. The problem always lies on one of the sides of the web development triangle: graphic design, functionality or content.
- Great graphic design is the cornerstone of a professional image; if your site doesn't look professional, neither does your company.
- Flawless functionality is critical. A site with broken links or clumsy navigation will drive visitors off that site in favour of the competitors'.
- Content is king: people who reach your website are usually hunting for clear, concise and accurate information that fulfils a need. Neglect your content at your peril!
Problems often lie with usability: what seems easy to you may be difficult for your target audience. We take an unbiased view of your website, and give you straight-talking advice on how to make your website work for your customers.
If you feel your website is missing something, or you would like an analysis of how it's performing compared to industry standards, contact us to make an appointment with a website doctor.