Rapid ROI from organic search dominance for brick-and-click retailer - customer loyalty through the roof
Zeta has worked with Salamander Cookshop for over five years and has increased sales by an average of 23% year on year. The ecommerce website Zeta built includes substantial bespoke functionality. This dynamic website integrates seamlessly with Salamander's high street stores.
Customers are incredibly loyal to their chosen brands - so organic search has been carefully planned, and included in the website's foundation since day one. This means that all the brands stocked by Salamander (and there are many!) rank on page one of Google.
An integrated search and email marketing effort has driven customer loyalty through the roof whilst maintaining a constant influx of new customers.