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“Why are you still working?” Mindjet Gets You Home On Time

Zeta wanted to demonstrate how Mindjet’s mind management tools could help get people home on time by increasing productivity during the day. Our display ad campaign targeted prospects at regular intervals from 5.30 onwards, asking them why they were still at work.

Through our eye catching landing page and ad campaign, we used the concept of a vintage household to show why it’s important to get home on time.

Zeta was able to capture significant customer data, gather email addresses and drive the cost per signup down by 26% lower than the client’s objective.


The Mindjet display advertising campaign won the 'Online Advertising & Marketing' Summit award, it was also awarded the 'Best of Category' which is the highest achievement. The campaign has also been shortlisted with four other companies for a B2BMarketing award but the finalists have not yet been announced.

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The Results