Beautiful apps, functional content
Electropages is one of the leading resources for electronics news with a global readership. To help Electropages deliver a consistent brand experience across multiple devices, Zeta developed a complete range of mobile apps including iPad, iPhone and Android devices. To further reinforce the brand experience Zeta created a unique mobile website for customers accessing content through mobile browsers.
Each device is built upon an analytics strategy to help us understand how people interact with each app. Electropages has easy access to its analytics, allowing the team to see which ad formats are performing (or not) and enabling them to give their clients real time reports.
The collection of mobile apps has dramatically increased Electropages’ customer base, while the analytics data captured has enabled them to significantly increase their advertising revenue at a time when budgets are being slashed.