England football beer10 days ago (12th June) my friend hosted a World Cup BBQ for England’s opening game against the USA. There was a massive selection of alcohol and all types of juicy animals to throw on the BBQ. As well as the delightful day of feasting Mark had invested in a new flat screen TV for us to witness the USA thrashing.

OK well everything went to plan apart from England actually winning, but the point I am trying to illustrate is we spent a huge amount of money and not once did anyone question our actions.

This is why I wasn’t surprised when IMRG/Capgemini announced yesterday (21st June 2010) that online retail sales have has increased by 22% in May 2010, becoming the highest growth rate since June 2008.

Beer, wine and spirits experienced a massive increase of 23% and electrical goods also jumped up by 13%. Online shoppers spent £4.5 billion during the month of May which works out as an equivalent of £73 per person in the UK.

So, during a recession and with an emergency budget being announced today (which will be a pivotal moment for the country) we have managed to spend a staggering £4.5 billion online during May, the highest spend for two years.

How is this possible? National pride of course. When it comes to football and the greatest prize of all, the World Cup, nothing will stop us from getting behind our team with a crate of beer, 3D experience at the pub and a brand new 42” flat screen to entertain our friends. Of course the weather and that summer feeling have helped but it is the World Cup which strikes a common bond throughout the nation and boy do we need it!

Thank you Mr Capello for getting us to the World Cup, now get us to the final so we can drink ourselves out of the recession.

The sun is out, the world cup rocketing so let’s stock up the fridges, buy the flat screen we have wanted for the last year and cheer on our team in our brand new football gear.

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