Who was expecting the 12th May to cause such a stir in the world of search? Well it was the second Searchology event hosted by Google and if the first event (when Google announced universal search) was anything to go by, we should have been prepared for some serious progress announcements from the search giant.

Timing could not have been more appropriate as Twitter is surrounded with speculation of challenging Google’s search share with its own search functionality.
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When performing keyword research for any market one is never short of surprises. I always find a popular key phrase that makes me stop and wonder what on earth people were thinking when they typed it, but there is one very popular search that takes the biscuit.

Every month 68-million people worldwide search Google for “google”. (And for those of you familiar with the keyword tool: yes that is on exact match.) That means around 600 people have searched Google for Google while you were reading this post.

So if you think you know what people will type when they are looking for your products and services: think again. In-depth keyword analysis will always surprise you.

It’s been three months since I joined the Zeta team and what a three months it has been. In the short time that I’ve been with Zeta we have moved office, re-branded and expanded the workforce.

Upon meeting the team for the first time I was left very impressed. I felt that these were guys who had a strong vision of where they were going and they really had their finger on the pulse.

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Achieving page one rankings in Google is like commercial gold dust. Strong organic positions can strengthen your brand, increase sales and keep customers coming back. It’s the most cost-effective form of marketing to give your business long-term stability in stormy times ahead.

Businesses that have already laid organic foundations will reap the rewards in 2009. Even if budgets get cut, this year provides a rare opportunity to grab market share without breaking the bank. And if you haven’t already set the groundwork, now’s the time to invest. The longer you leave it, the further ahead your competitors will be, and the further you’ll be from page one. more…

Ever since Google’s universal search was launched on May 16 2007 search results have become a lot more interesting. With many choices of media type from just one results page it’s fair to say the world of search (Google) is hotting up.

So after the first 18th months what do we think? And more importantly what does the universal future hold for searchers, agencies and companies?

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