The historic English seaside town of Weymouth has been scuppered by SWRDA, (Design Week 24) Weymouth has been lead up the garden path. Encouraged to apply for government funding to regenerate its seafront and then to be refused at the eleventh hour. The opportunity to create a magnificent urban regeneration spectacular to be ready when the world spotlight shines on Weymouth at the Sailing Olympics has been thrown away. Zeta is a digital agency that started out in Weymouth. more…

Online videos have seen a steady increase in popularity over the past few years and utilising sites like YouTube for their marketing potential is becoming an essential method of getting your brand message out there.

Anyone can upload a video onto YouTube and thousands of people do this every day making it increasingly harder to get noticed. Uploading a clip while thinking it will automatically reach a wide audience just isn’t the reality and unless you do it with SEO in mind you may find that it just slips into the YouTube sea of useless information. more…

We have just published a video for Magicard to help explain how their unique ID card security printers work. It might not be the best video on YouTube but the 16:9 aspect ratio now used as standard and the white background definitely help the video to sit well in the page.

The brief was to explain how the printers frost a security hologram identity onto the ID cards and how it will benefit businesses. After much collaboration we decided that video was the best format to communicate the message and also target customers through the second biggest search engine, YouTube.

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The video is part of the online Holokote Tool which we recently built for Magicard.

The Holokote tool is a unique way of encrypting a company logo onto an ID card. The watermarked logo is frosted onto the card creating a secure hologram. It is a really neat tool which we wanted to reflect in the ordering process.

So we built a truly bespoke application which allows customers to upload the background image for their card and their company logo. Once both images have been uploaded customers can alter the threshold of the logo to ensure it is pixel perfect and then play around with sliders to position the logo on the card. The preview stage shows how your card will look, fantastic!

One of the issues we had when re-branding Zeta was what to do with our old business cards. We had hundreds of cards with outdated information styled in the old brand, so instead of just throwing them away I tasked myself to research into different uses for old business cards.

I was quite amazed at the number of ideas online. Some were good, some were bad, and some were just strange.

Here are a few ideas I came across: more…