Do politicians and bureaucrats even know the world is changing?
Recently I saw some 50 or 60 new Yellow Pages directories piled up in the reception area of a smart popular business centre. It would have made a great photo opportunity but before I could organise a camera they had been collected by the recycling truck. The moral of the story obviously, who needs a great big cumbersome book when you can go online and find what and who you want so easily?
Groceries? Who needs that Saturday morning hassle when you can answer the door to the delivery man, fill up the fridge and the larder and then do something really interesting for the day instead?
The UK government is obsessed with data based on legacy thinking, particularly consumer spending on the high street. When do they include commercial data from the internet as standard in the general economic reporting? more…
Posted by Roger Allen, 28 November 2008 , 11:52 am
2400 business cards, no glue and a lunchtime or two?
One of the issues we had when re-branding Zeta was what to do with our old business cards. We had hundreds of cards with outdated information styled in the old brand, so instead of just throwing them away I tasked myself to research into different uses for old business cards.
I was quite amazed at the number of ideas online. Some were good, some were bad, and some were just strange.
Here are a few ideas I came across: more…
Posted by Sam, 26 November 2008 , 5:31 pm
Google: ‘We want to make all browsers better’
Google released the web browser Chrome in September. But why were they doing it? How would it affect their relationship with Mozilla? And did they really include a mode specifically designed to allow users to view porn anonymously? Zeta throws these questions, and more, at Anthony House, Google UK's Communications & Public Affairs Manager
What was the impetus for developing a browser?
As Google employees, we spend most of our time doing everything from requesting vacation time to writing documents in Google Docs to filing expense reports through the web browser. And so we are probably more aware than most people of the opportunities and limits of web browsers generally. It’s not anything to do with animosity towards other browsers but we thought that we could make some unique contributions technologically. more…
Posted by Oliver, 19 November 2008 , 5:32 pm
Google’s Chrome shines
Google's latest piece of free software is a browser specifically designed to run the new generation of web-based applications. Find out why Chrome is different to other browsers and how it could improve your experience on the web - even if you never use it
Google’s beta release of its open source web browser Chrome on 2nd September - less than three months after Mozilla’s record breaking launch of Firefox 3 - underlines just how central Google is becoming to our online lives.
Some commentators expressed surprise that Google, which already offers everything from word processing to instant messaging in addition to its ubiquitous search engine, would launch a browser at all. But the only real surprise is that the California-based company didn’t do it sooner. more…
Posted by Oliver, 17 November 2008 , 4:32 pm
Magicard ahora en español!
The Spanish version of ultramagicard.com is now live and I can finally see all the hard work in the flesh.
I’ve translated the whole site into Spanish, making sure each page is optimised for search engines, which is an essential first step for the site to achieve good rankings. more…
