Behind The Scenes

Magicard, a long-time client and trusted manufacturer of ID card printers, approached us and offered us the opportunity to make a new product video for them. Relishing a challenge we jumped at the chance to get our teeth into a new filming project and set about brainstorming the best way to show off their new printer in all its glory.

After many hours and many biscuits, we decided to focus on the security element of the printer. The printer is fitted with HoloKote, which is the ability to print a unique hologram on each card, making the cards it produces more secure than a traditional ID Card. more…

It’s been a long time in the making but finally we have found the time to put together a short video of the excellent street artist Jay Gawronski working his magic on the walls of the Zeta office. Not only did we take photos of him every step of the way, we also filmed him from start to finish, capturing every sweep of the spray-can, contemplative stand and bizarre little dance.

All of us here at the Zeta family are over the moon with the work Jay has done; he has made our office stand out from all the rest by putting our ethos in a 10ft high mural for everybody to see. more…

Zeta’s ‘Behind The Scenes’ series is something we have just started, and what a project we have to start with – the ecoffee video!

Rogers Estate Coffees is the UK subsidiary of Rogers Family Company – a coffee roaster from San Francisco, USA. As one of our longest standing clients at Zeta we absolutely love working with them.

Challenges and Considerations

Rogers Estate Coffees came to us with a product – ecoffee. The brand and the packaging had been developed by branding agency Red Brick Road. Zeta worked closely with the team at Red Brick Road to understand the brand attributes and personality which had already been assigned. more…