Zeta, now in its 11th year, is a market leader in innovative search marketing techniques as well as a provider of integrated marketing services. After successfully offering video SEO services to a selection of clients, the directors at Zeta identified a gap in the market for video SEO and so 99moves was established to become number 1 in video SEO.
99moves’ goal is to allow agencies and brands that work with film, video and TV to reach into the Google audience and offer them a creative new way of looking at search.
Search remains the leading advertising format in Europe with the strongest year-on-year growth rate of 26% (Source: IAB Europe, July 2009), making it the perfect time for 99moves to establish itself in the video SEO market.
So what is video SEO?
Video SEO is the strategic placement of any video in a search engine’s organic results, especially Google’s universal results. 99moves uses videos hosted on YouTube, a website or a Facebook page which is a truly unique opportunity for brands to connect effectively with their audiences.
Video SEO is in its infancy. Although you will see many videos appear in Google, the majority are not optimised or strategically placed. 99moves wants to change this way of thinking by offering creative ways of placing video content in front of the right Google audience. 99moves gives brands the opportunity to control where and how their video content is found on search engines.
As Google continues to generate the highest volume of traffic for online video (source: TubeMogul 2010) can brands afford to leave out video SEO from their campaigns?