When performing keyword research for any market one is never short of surprises. I always find a popular key phrase that makes me stop and wonder what on earth people were thinking when they typed it, but there is one very popular search that takes the biscuit.
Every month 68 million people worldwide search Google for “google”. (And for those of you familiar with the keyword tool: yes that is on exact match.) That means around 600 people have searched Google for Google while you were reading this post.
So if you think you know what people will type when they are looking for your products and services: think again. In-depth keyword analysis will always surprise you.