New .co domain names will open up an opportunity to have the domain name you have always wanted.

Have you ever tried to register a domain name for your business, brand or company website only to find that someone else has beat you to it?

Are you constantly looking for a dot com only to find they are ‘dot GONE’?

Here at Zeta we know the scenario only too well – when clients come to us with a name they want but simply cannot get.  Very often they have to pay thousands to purchase their preferred domain from a reseller or domain squatter.

Well forget .com the name on everyone’s lips will soon be .co. more…

10 days ago (12th June) my friend hosted a World Cup BBQ for England’s opening game against the USA. There was a massive selection of alcohol and all types of juicy animals to throw on the BBQ. As well as the delightful day of feasting Mark had invested in a new flat screen TV for us to witness the USA thrashing.

OK well everything went to plan apart from England actually winning, but the point I am trying to illustrate is we spent a huge amount of money and not once did anyone question our actions.

This is why I wasn’t surprised when IMRG/Capgemini (read the full report) announced yesterday (21st June 2010) that online retail sales have has increased by 22% in May 2010, becoming the highest growth rate since June 2008.

Beer, wine and spirits experienced a massive increase of 23% and electrical goods also jumped up by 13%. Online shoppers spent £4.5 billion during the month of May which works out as an equivalent of £73 per person in the UK. more…

An Orange a Day Won’t Keep Fifa Officials away

Picture this; a group of beautiful women, glowing the colour orange, surrounded by a group of footballers and boisterous men.

Don’t be mistaken I am not talking about a night out with my fake tanned friends, I am talking about the latest ambush marketing stunt at the 2010 FIFA World Cup by Dutch beer company Bavaria!

It was not instantly obvious that the 36 women wearing tight figure hugging bright orange dresses at the World Cup game between Denmark and Holland on Monday 14^th June 2010 were advertising for the Dutch Brewery.

(And let’s not forget ITV pundit Robbie Earle who is said to have provided Bavaria with the free tickets to the World Cup Match who has since been fired!) more…

I know what you’re thinking… Rio breaks his leg in a horrific training ground accident and Cappello’s obvious replacement is central defensive work horse Henry Waterfall-Allen.

Of course we took Fabio’s call seriously, but due to a last minute project involving Unicorn Media and global media giant IMG world to produce a video skin for a world cup news player, Henry had to tell him to take Michael Dawson.

The project Unicorn approached us with sounded really interesting, an opportunity too good to pass up. They had developed a player which would carry video advertising before and after world cup news reports produced by IMGs network of sports journalists. more…

According to a survey released yesterday, a third of football fans are planning on skipping work to watch England compete in the 2010 World Cup which kicks off on June 11th. The YouGov survey found that thirty-eight percent of full time workers were planning on missing work to watch England play.

There is also speculation about the strain on employee productivity caused by the World Cup, but I guess you might be hard pressed to find a company who would reveal any exact figures – still it is easy to imagine the loss of productivity derived from watching matches and discussing football.

And let’s not forget the dreadful effects of World Cup hangovers, as everyone enjoys a beer, or five, while watching the games! New research by charity Drinkaware and Bupa found that over half a million people in the UK go to work with a hangover every day, and Drinkaware have highlighted that this will become even more relevant as the World Cup season occurs in June and July, when we may see an increase in hangovers in the workplace.

Previous year’s tournaments sometimes proved a headache for employers with staff either sneaking into the breakout rooms for extended periods, taking long lunches to watch the games in the local pubs or even taking a sick day. more…