Gordon Brown unveiled his plans for Britain’s digital future yesterday with the goal to make Britain the leader in the digital economy by 2020. Brown split his plan into three phases:

First to digitalise – to make Britain the leading superfast broadband digital power creating 100 per cent access to every home;

Second to personalise – seizing the opportunities for voice and choice in our public services by opening up data and using the power of digital technology to transform the way citizens interact with government;

Third to economise – in the Pre-Budget Report we set out our determination to find £11 billion of savings by driving up operational efficiency, much of it enabled by the increased transparency and reduced costs made available by new technology.

Brown talked about superfast broadband for every household;  250,000 new jobs in the digital and creative industry , a transparent government giving the people of Britain input into politics, the launch of ‘mygov’ – an open source website using linked data (semantic web) so citizens can pay taxes and book hospital appointments all from one place, and Sir Tim Berners Lee heading up a new Institute of Web Science. more…

Being relatively new to the digital world of search, I still occasionally over hear the search marketing gurus at Zeta talk in a language I don’t always understand. This is the language of Search and relates to all the industry terms used to describe the dynamics and processes involved in search marketing.

My communication with some clients has shown that, understanding search is also hard for them (and of course it should be as it is not their industry, try asking me what I know about engineering!…).

To try and overcome this problem I have put together a guide to search jargon that I hope will help those who don’t know much about search marketing to understand what we do. Most of the terms described are in the simplest form and are of course far more technical in reality. more…