Finally the music industry can sit back and stop moaning about file sharing. The days of downloading music are coming to an end. Not because of Lord Mandelson’s digital economy bill but thanks to excellent streaming services. Last.fm and Spotify are now first choice options for listeners and music lovers. Mandelson has already received a lot of negative comments from many digital experts. Most significantly from BT and Talk Talk, two of the biggest ISPs who are supposed to be on board. He really has turned up to the party a little late, how many people will still be downloading music files in 2011?

Who wants to download anymore? Ask yourself the question, when did you last download a music file? For me it was at the start of the year. Then I purchased my new machine which meant I was faced with managing the thousands of MP3s scattered across two computers, three external hard drives and a handful of memory sticks as well as the box of smashed up CDs. more…

A call to action is a marketing concept, a request to ‘do something’, often the next step that a customer takes to purchase your product or service. It’s very important because it dictates what the website can achieve, and is a measure of whether it serves its purpose: to generate sales and enquiries.

Calls to action are important on any website, but most importantly e-commerce sites and email newsletters in which a business is driven by sales, so encouraging a user to proceed with a purchase is vital.

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Because this new option from Google is going to become more popular as search options grow in popularity, and if you don’t your rankings could drop significantly!

I wrote about Google’s search options after the launch back in May. Since then Google has included the “Images from the page” option. Image search has become one of the fastest growing verticals in search so my guess is that this will become extremely popular over the next 12 months.

This does not work like searching through Google images, the results are different; thumbnails are more…