If used correctly, Twitter can be a great communication tool for your company to get its message out to clients and customers.  It can also have a negative effect if not used correctly, especially if you don’t check your profile regularly and post frequent tweets. In this article I will give you a simple guide on how to set up and successfully manage a Twitter account for your business. more…

“Primary key phrases” are the lynchpin of our clients’ online marketing campaigns. The organic position of these phrases is the strongest KPI we (and our clients) use to measure the success of a campaign. But rankings aside, how much traffic do these primary key phrases (or PKPs) actually generate? We can also ask, “Does the traffic convert?”, “Are visitors interacting with the site?”, but for now I just want to focus on how PKP traffic can be accurately (and quickly) measured. After all, a website isn’t there just to look pretty, it’s there to generate business.
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“Over deliver” – the mantra all good digital agencies should live by and one we take very seriously here at Zeta. Meeting client expectations and delivering beyond the brief takes careful planning and consideration.

With that in mind, knowing exactly how browsers will display your design is imperative. Producing stunning visuals is a must. But if you present clients with concepts that don’t represent how the live site will look, your final delivery will not have the impact you hoped for. more…