The historic English seaside town of Weymouth has been scuppered by SWRDA, (Design Week 24) Weymouth has been lead up the garden path. Encouraged to apply for government funding to regenerate its seafront and then to be refused at the eleventh hour. The opportunity to create a magnificent urban regeneration spectacular to be ready when the world spotlight shines on Weymouth at the Sailing Olympics has been thrown away. Zeta is a digital agency that started out in Weymouth. more…

Online videos have seen a steady increase in popularity over the past few years and utilising sites like YouTube for their marketing potential is becoming an essential method of getting your brand message out there.

Anyone can upload a video onto YouTube and thousands of people do this every day making it increasingly harder to get noticed. Uploading a clip while thinking it will automatically reach a wide audience just isn’t the reality and unless you do it with SEO in mind you may find that it just slips into the YouTube sea of useless information. more…