Possibly the best video on YouTube?
We have just published a video for Magicard to help explain how their unique ID card security printers work. It might not be the best video on YouTube but the 16:9 aspect ratio now used as standard and the white background definitely help the video to sit well in the page.
The brief was to explain how the printers frost a security hologram identity onto the ID cards and how it will benefit businesses. After much collaboration we decided that video was the best format to communicate the message and also target customers through the second biggest search engine, YouTube.
The video is part of the online Holokote Tool which we recently built for Magicard.
The Holokote tool is a unique way of encrypting a company logo onto an ID card. The watermarked logo is frosted onto the card creating a secure hologram. It is a really neat tool which we wanted to reflect in the ordering process.
So we built a truly bespoke application which allows customers to upload the background image for their card and their company logo. Once both images have been uploaded customers can alter the threshold of the logo to ensure it is pixel perfect and then play around with sliders to position the logo on the card. The preview stage shows how your card will look, fantastic!
Posted by Henry, 22 April 2009 , 1:43 pm
Why microblogging could be the new email
There's no doubt about it: 2009 is the year Twitter broke. But what's the point of microblogging and how can it help your business?
You know something’s hit the mainstream when Phillip Schofield mentions it on This Morning. But Twitter’s apparent overnight success took the best part of three years.
A prototype of the microblogging and social networking tool was built in two weeks in March 2006 and was launched publicly that August. A programmer called Jack Dorsey came up with the idea when he was writing software that provided realtime status updates for taxi companies. Twitter eventually became a company in May 2007. It’s estimated that over 1.78 million people are now signed up to the service, compared to just 100,000 a year ago. The company last year turned down a $500 million buyout offer from Facebook. more…
Posted by Oliver, 14 April 2009 , 8:00 am
The Zeta business arrives in Shanghai, China
Since its foundation in the UK in January 2000, Zeta has progressed and expanded at an enviable rate. Team spirit, hard work, the ability to learn new things and strong financial management have created a very solid business.
2008 has been dramatic, if not frightening, and 2009 is set to be the same or more so. Banks are going bust, businesses are ceasing to trade and people are being thrown out of work. Despite the appalling news trumpeted and amplified every hour some businesses are still thriving and expanding.
