68-million people can’t be wrong

2009 03 27 68 million people v2 68 million people cant be wrong

When performing keyword research for any market one is never short of surprises. I always find a popular key phrase that makes me stop and wonder what on earth people were thinking when they typed it, but there is one very popular search that takes the biscuit.

Every month 68-million people worldwide search Google for “google”. (And for those of you familiar with the keyword tool: yes that is on exact match.) That means around 600 people have searched Google for Google while you were reading this post.

So if you think you know what people will type when they are looking for your products and services: think again. In-depth keyword analysis will always surprise you.


Posted by Brad, 27 March 2009 , 1:00 pm

End of the browser wars?

Microsoft has just released Internet Explorer 8, but will manufacturers still be competing for dominance in the browser marketplace?

Well Microsoft released Internet Explorer 8 last Thursday, 19th March 2009. To some this may be the end of the browser wars as IE8 does indeed come with vastly increased standards support. Microsoft, to its credit, took notice of developers who spoke up about the way the browser would by default serve up pages in its IE7 mode. To get it to render in the IE8 standards mode, the developer would have to ‘opt-in’. Thankfully Microsoft did change this, so the default behaviour is IE8 standards mode. more…

Posted by Aidan, 25 March 2009 , 11:13 am

How the web is going mobile

As we become increasingly reliant on our mobiles for internet access, the shape of the post-iPhone landscape offers an intriguing glimpse of our online future…

mobile web copy1 How the web is going mobileIt’s estimated that the internet has around 1.5 billion users. It’s an impressive sounding statistic. Until you learn that, in December, the number of connections to mobile devices worldwide reached four billion, a figure that represents 60% of the world’s population.

Similar figures are borne out in the UK. An Ofcom report in November found that there are 26 broadband connections for every 100 people, compared to 121 mobile phones per 100 people. These are significant numbers for anyone who runs a website or blog. As mobile devices become more sophisticated and offer far better web browsing experiences, it becomes increasingly likely that users will be accessing web sites and applications from behind a mobile, not just a desktop or laptop computer.

Apple took the concept of mobile web browsing mainstream when it launched the touch-screen iPhone in the US in June 2007 (a belated UK release followed in November 2007). In the same way that it’s hard to conceive of pre-iPod MP3 players (they were chunky and user unfriendly, as a rule), mobile manufacturers were forced to respond to Apple’s sleek device.
more…

Posted by Oliver, 13 March 2009 , 9:59 am

Rogers Estate Coffees goes live

rogers estate coffees Rogers Estate Coffees goes liveThe Rogers Estate Coffee site is now live and ready to compete with the UK coffee giants. The company is a subsidiary of Rogers Family Coffee Co, one of the largest gourmet coffee roasters in the States. Having supplied coffee to the UK for at least five years, Rogers Estate decided an online arm was critical to the success of their three to four year European roll out.

The site is built on two systems. A robust typo3 system that allows multiple editors to upload articles to the Coffee University, add new products, and tell their customers what’s new in the world of coffee. more…

Posted by Tessa, 2 March 2009 , 12:35 pm

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