British manufacturers must show the world they mean business
As Lord Mandelson announces a rescue package for the automotive industry, Zeta’s New Business Manager, Niko Lambert, explains why manufacturers must re-assert their position in the UK economy.
My view is quite simple; an economy that doesn’t create wealth is in trouble. Hedge funds and financial services just create an illusion of wealth that is only sustainable if that wealth relates directly and realistically to the “real economy”. If most of the workforce is selling financial products, frying hamburgers, running hedge funds or in the public sector then eventually the economy will crumble. That’s what has happened.
Posted by Roger Allen, 28 January 2009 , 4:15 pm
What cloud computing means for you
Accessing files and applications over the internet is changing the way we work and play. Has web 2.0 finally come of age?
Microsoft recently announced that a ‘lightweight’ web version of Office, which will include programmes such as Word and Excel, is currently in the works. It’s a significant move by the software giant. In 2007, Office generated around $19 billion for the company, almost a third of its total revenue. But it’s just the latest example of a paradigm shift towards cloud computing.
Software and files are traditionally stored on a user’s own desktop or a local server. Cloud computing, also known as software as a service (SaaS), instead stores resources remotely and delivers them over the internet. Data and services can then be accessed from any computer, irrespective of location or even operating system. All you need is a web connection.
As Microsoft’s announcement demonstrates, the cloud will play an ever-increasing role in how we use computers. Dell even tried more…
Posted by Oliver, 22 January 2009 , 4:32 pm
My introduction into the world of SEO
It’s been three months since I joined the Zeta team and what a three months it has been. In the short time that I’ve been with Zeta we have moved office, re-branded and expanded the workforce.
Upon meeting the team for the first time I was left very impressed. I felt that these were guys who had a strong vision of where they were going and they really had their finger on the pulse. more…
Posted by Matt, 20 January 2009 , 4:54 pm
Sprinkle some commercial gold dust in 2009
Achieving page one rankings in Google is like commercial gold dust. Strong organic positions can strengthen your brand, increase sales and keep customers coming back. It’s the most cost-effective form of marketing to give your business long-term stability in stormy times ahead.
Businesses that have already laid organic foundations will reap the rewards in 2009. Even if budgets get cut, this year provides a rare opportunity to grab market share without breaking the bank. And if you haven’t already set the groundwork, now’s the time to invest. The longer you leave it, the further ahead your competitors will be, and the further you’ll be from page one. more…
